Are you still using engagement bait to grow your fan base? With its shift to more meaningful news feeds, Facebook will show less public content from media and publishers, and more content from people users are actually connected to. Not only is it cheesy, Facebook’s new algorithm also severely penalizes and demotes any “engagement baiting” post (i.e. asking users to like, react, share, or tag a friend on a post) and any pages that continue to use these tactics. With news content decreasing a whopping 20%, the last thing you need is less reach. Here are 5 types of engagement baiting posts Facebook hates that you should avoid at all costs.
1: Share Baiting
Share baiting posts encourage users to share the post. These types of posts are generally used for contests and through users “sharing” the post, they may get a higher chance of winning.
2: Vote Baiting
Vote baiting posts usually give 2-4 options where it asks you to “vote” for your favorite using the Facebook react buttons. Many pages would convert these posts into “live” videos where the counter would automatically update the numbers based on the choice of vote.
3: React Baiting
React baiting posts are similar to voting posts but usually asks the user a 2-option question and requires a “like” or “love” reaction.
4: Tag Baiting
Tag baiting posts encourage users to tag their friends on the post itself so they can see it. Many pages use this tactic to directly grow their fan base.
5: Comment Baiting
Comment baiting posts encourage the user to comment a certain, pre-written comment to express excitement.
How will this impact Pages?
Publishers and other businesses that use engagement bait tactics in their posts should expect their reach on these posts to decrease. Meanwhile, Pages that repeatedly share engagement bait posts will see more significant drops in reach. Page Admins should continue to focus on posting relevant and meaningful stories that do not use engagement bait tactics. Learn more about engagement bait and how to avoid using it here.