About Us

The Team

Frank Speiser, CEO/Co-Founder

Frank Speiser is the CEO and Co-Founder of SocialFlow. Frank has been leading the charge of a science-based approached to marketing and publishing since the early days of the emergence of social networks. He originally conceived of the idea of algorithmically measuring appetite and receptivity for messages to a social graph with Co-Founder Mike Perrone in early 2009, founding SocialFlow shortly thereafter. Prior to SocialFlow, Frank was CTO of New York based Takkle, Inc. (acquired by Alloy Media+Marketing), and prior to that Frank was CTO of video and social site HEAVY. Frank’s technical career stretches back to the age of 8, where he made his first program to translate sheet music into sound via BASIC. He regularly speaks on the importance of timing and topicality with regards to the value of an audience.

Mike Perrone, COO/Co-Founder

Mike Perrone is the COO and Co-Founder of SocialFlow. Mike’s professional passion is using technology to achieve higher operational ROI. He has extensive experience in building businesses and implementing technology in enterprises practically. Prior to SocialFlow he was VP, Integration for Bertelsmann’s US Direct Marketing businesses and was tasked with leading the integrations of several high profile acquisitions. He has also worked in advertising (JWT), management consulting (KPMG), entertainment technology and direct marketing. Mike received his MBA from Penn State and BSBA from Boston University’s School of Management.

Michael Chin, VP of Marketing

Michael Chin is the VP of Marketing at SocialFlow. Before joining SocialFlow, Michael was SVP, Marketing at KickApps, a leading social media platform. He has worked on a variety of brands in online media and entertainment while at Deep Focus, a leading agency that delivers online engagement, and at Bite Communications, a global communications consultancy serving both blue chip companies and emerging start-up brands, where Michael spearheaded the agency’s New York City expansion. Prior to that, Michael was Director of Marketing at StormPlay Entertainment Systems and an Account Manager at Niehaus Ryan Wong. Michael has worked with numerous well-known brands throughout his career, including Calvin Klein, WeightWatchers, Hearst, Sony Television, Harpo, AMC, Virgin Life Care, BEA Systems, VERITAS Software, Become.com, Creative Labs and Netscape.

Gilad Lotan, VP of Research and Development

Gilad Lotan is the VP of Research and Development for SocialFlow, where he utilizes data driven approaches to draw insight and understanding from social streams. Previously, Gilad served as a program manager at Microsoft’s FUSE labs. Past work includes ‘Retweet Revolution’, visualizing the flow of information during the 2009 #IranElection riots, and a 2011 IJOC study investigating the relationship between mainstream media and social media channels during the Tunisian and Egyptian revolutions. Gilad’s work has been presented at TED, IXDA, Summit Series, Berkeley BCNM, Boston Book Festival, and published at HICCS, CHI and Ubicomp.

Paula Batson, VP of Communications

Paula Batson is Vice President of Communications at SocialFlow. An early and ardent new technology adopter, she has spent the majority of her career at the intersection of entertainment and technology. Bringing a unique passion to her experience with music and media start-ups, she has helped tell the stories of clients ranging from Miles Davis to Lyle Lovett, and created value for such iconic brands as Columbia Records, CDNow and Book of the Month Club. An accomplished communications strategist with years of experience in digital entertainment, she was previously VP, communications for the Fox Mobile Group. Prior to this she was senior vice president, communications, for Direct Brands, formerly owned by Bertelsmann, where she oversaw global communications for the company’s various subscription services. She has also served as SVP of communications for Myplay, the first music locker company, and held the same role with N2K Inc., the early Internet music start-up. Prior to working in digital entertainment, Ms. Batson was head of global communications for the MCA Universal Music Group.

Freyja Gallagher, VP of Product Development

Freyja Gallagher is VP of Product Development at SocialFlow. She manages the SocialFlow product roadmap, application development, and user experience. Freyja has worked in digital media for over fifteen years and has held roles in general management, strategy, product management, and technology. Before coming to SocialFlow, she worked with businesses ranging from start-ups like Heavy.com, Lime.com and Automatic Media (Webby Award winning Plastic.com, Feed Magazine, Suck.com) to major international corporations such as AOL, Diageo, sanofi-aventis, and Bertelsmann AG. Her interests include data visualization, life tracking, open data initiatives, and design thinking.

Sam Kaufman, VP of Engineering

Sam Kaufman is the VP of Engineering at SocialFlow and has deep experience in bringing interactive applications from concept to reality honed at major media companies such as Dow Jones, UrbanDaddy and NextNewNetworks. Working with co-founder Frank Speiser at Takkle and Heavy, he was central to the effort of building completely new sites, applications and rich media experiences that helped both companies reach new audiences. Sam develops primarily in Perl at SocialFlow, but has also worked extensively in a professional capacity with Ruby, Python, PHP,
ActionScript and JavaScript.