SocialFlow’s CEO Jim Anderson joined Jon Erlichman of BNN Bloomberg to discuss whether the big social media players face tighter regulations. Technology platforms are experiencing a level of scrutiny that’s not likely to change anytime soon.
Twitter’s Jack Dorsey mentioned in his testimony how Twitter is studying the use of blockchain to solve some of its ecosystem problems. He didn’t offer much detail, but it is important to not get so wrapped up in the technical terms (“blockchain!”) that we fail to see the true benefits of it.
Last week, we announced the Universal Attention Token Ecosystem, a blockchain-enabled solution that will improve the way Publishers are compensated for their digital content. We designed the UAT to help publishers generate more digital revenue, using an approach that falls between subscriptions and advertising:
Subscriptions and paywalls are a hot topic with publishers—and that’s hardly surprising, given how difficult the digital advertising market is for everyone not named Google or Facebook. Publishers have to do something to change things up. At SocialFlow we’ve helped clients run thousands of social ads and campaigns for subscriptions, but nobody—not SocialFlow or anyone else—can solve the “share of wallet” problem that all paying subscriptions face.
Micro-Subscriptions are not a new concept, but using blockchain technology to power them is new. We have a way to address high transaction costs and the low degree of trust that plague the advertising ecosystem. At scale. While delivering a better experience for the user.