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Facebook has recently updated their API and the way trusted partners can access user data. These changes are being made to better protect people and keep their information safe and secure. What does this mean for you? Some of these new changes are impacting SocialFlow functionality. Here are the SocialFlow functions currently impacted: Facebook Page …

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Has Facebook & Cambridge Analytica’s news affected your content’s reach? Now more than ever, automation is the key to reaching your readers with all the recent changes to the social network. Check out our coffee talk as we discuss what Facebook is doing in terms of users’ privacy and how it will affect your brand.

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optimization vs scheduling 2

Optimize Your Posts to Earn Attention Every publisher on social media (whether a media company, brand, retailer or even an individual) is competing for attention against every other post and topic that appears in their audience’s timeline. People are much more apt to pay attention and take a desired action — whether a click, RT, …

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twitter automation

Twitter recently released an announcement limiting the ability of users to perform coordinated actions across multiple accounts. These changes, intending to minimize spam, will be made to the Twitter API and will affect all users of third-party publishing services including SocialFlow. These changes will go into effect this Friday, March 23, 2018. What Twitter is …

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engagement baiting

Are you still using engagement bait to grow your fan base? With its shift to more meaningful news feeds, Facebook will show less public content from media and publishers, and more content from people users are actually connected to. Not only is it cheesy, Facebook’s new algorithm also severely penalizes and demotes any “engagement baiting” …

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recycle content

Publishers with a wise high-quality post/content “recycle” strategy have seen a bigger boost in organic reach on social media without the additional cost of creating new editorial. In our study, Behind the Glass: Post Recycling, the number of recycled posts has gone up by 164% over the course of the past year. Companies that have …

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twitter automation

Spammers give the rest of us a bad name, and now we’re all going to be feeling the repercussions. Last week, Twitter released an announcement that will forever change the way publishers and media companies with multiple handles share their content. Twitter stated changes would be made to the Twitter API to limit the ability …

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Recently, we announced Instagram publishing capabilities. We’ve rolled out additional Instagram functionality in both the Listen and Reports tabs. Read on for information on the new features for the Listening tab and how to access them. New Listen Tab Features: View all of your published posts View ‘like’ and comment count by post View comments …

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Instagram capabilities on SocialFlow just got better. We’ve rolled out additional Instagram functionality in both the Listen and Reports tabs. We have detailed the new Reporting features below as well as letting you know how to access them. New Instagram Reporting Features: Native Instagram Posts now display in the timeline Native Instagram Posts will now …

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direct brands

According to Interactive Advertising Bureau, the association finds that such “Direct Brands” are gradually supplanting the “Indirect Brands” that have dominated the consumer economy since its origins in the late 1870s. Direct brands such as Casper or Warby Parker rely on direct marketing and performance marketing in order to tell their brand story. But, what …

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