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Automated categorization has been on every publishers’ wish list. We’ve always provided SocialFlow labels, but that requires the editorial users to tag content manually. We’re pleased to announce we’ve fully automated content categorization! The SocialFlow classifier is a proprietary artificial intelligence (AI) system which automates editorial content  categorization. We are currently classifying posts according to …

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Frank Speiser, SocialFlow President and Co-Founder, discusses opportunities for businesses to use Artificial Intelligence to solve problems. Frank and team have just released SocialFlow’s AI solution to help Publisher auto classify their content.   SocialFlow Classifier is a proprietary artificial intelligence (AI) system which automates editorial content  categorization. We are currently classifying posts according to …

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Just how the hell are you supposed to get the attention of your audience? It’s not easy, but we have some ideas here at SocialFlow, and it informs everything from the way we build our products to the way we train the teams that interact with our customers. When going after that social media attention, …

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This 2014 FIFA World Cup placed both sport and data on center stage for the world to see, with everyone able to marvel at just how connected we all are these days. In some cases, the data has been just as entertaining as the actual competition, and at times, maybe more so. Almost none of …

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This week will see the FIFA 2014 World Cup kick off in Brazil. There will be millions upon millions of photos shared, Tweets, Facebook updates and in general, people all over the world will connect over the context of the World Cup. During the next few weeks, you’ll hear about how social media has played …

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You may have recently seen the news that Amazon has extended its shopping cart to Twitter. After a one-time setup, you will be able to add things to your Amazon shopping cart by replying to any Tweet containing a link, and typing the hashtag #AmazonCart. The item in the link will then be added to …

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(Below is the final installment of an interview featured in our last blog post, between “Disrupted Revultion”‘s author, David Passiak, and SocialFlow Co-Founder, Frank Speiser). DP: The promise of the Internet is that it helps to bring people together. At the same time, communities tend to form around likeminded ideas that can often become polarized differences. …

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(Below is the second installment of an interview featured in our last blog post, between “Disrupted Revolution”‘s author, David Passiak, and SocialFlow Co-Founder, Frank Speiser). DP: You founded SocialFlow in 2009 when a lot of stuff was going on in the economy. Why start a business at that moment, and why did you choose Twitter? …

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“Recently, one of the best authors on technology and human interaction, David Passiak included me in his book, “Disruption Revolution, a New Innovation Handbook”. It’s always great to sit and talk with David because he gets to spend a lot of time looking at the way people think and act around the big changes technology …

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Much has been said about the convergence of owned, earned and paid media. Brands implicitly understand that this is happening, and must happen. Since people on social networks are not forced to interact with your messaging in order to use social platforms, the best performing efforts are going to look like helpful, interesting and timely content. Your best source of success cases will come from the people who have already elected to “subscribe” to your messaging – your current audience. Once you understand what is performing with the people who have elected to receive your messaging, social platforms such as Facebook and Twitter with their broad userbases provide an opportunity to locate people who are predictably likely to be interested in the same kind of things that your existing audience finds worthwhile. This is a much more effective way to inform labor and spending against these social channels. Here, we’ll take a clear look at what each method of reaching users is all about.

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