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Increasingly, brands are relying on influencers to help them promote their products and messages across social media (and beyond). But a recent article shows that advertisers can’t always accurately evaluate who they are working with; fake influencers were created and sold through to advertisers to show how easy it is to fall for a fraud. …

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 Earlier this year, we released Installment #3 of our Benchmark Study. This study analyzed nearly 18 million social posts from 2016. One of the analysis looked at performance of social posts based on when they were posted and the results may surprise you. Download the full report here. Holiday/Weekend Publishing We have found that most …

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With over 3 billion people using social media, it seems like a no brainer to leverage social promotion to get your messages out.  But, people only have 24 hours in their day, and with an increasing amount of social messages, competition for user’s attention has never been tougher. How can publishers/media companies ensure that their …

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How will Facebook solve monetization for video content?  Rumblings of changes to the current state, midroll ads, beg the question of what could be a better option for publishers, content producers, advertisers AND Facebook users.  SocialFlow’s Jim Anderson and Mark White discuss:   To view these episodes live, follow us on Facebook and keep an eye …

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Continuing his tour down under, SocialFlow CEO Jim Anderson joins us live from Queenstown, New Zealnd and looks at Twitter’s recent eye tracking study and what it says about the effectiveness of Twitter ads and how they contribute to Holiday spending.   Also, has Facebook reached peak ad load in the newsfeed? How will they …

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SocialFlow CEO Jim Anderson joins us live from Syndey, Australia to fill us in on the specific challenges media companies are dealing with on the other side of the world. Scale, Monetization and Video are the three most critically important topics in Australia– not much different than what is top of mind for our clients …

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new_features

SocialFlow has recently released a handul of new features and updates. VP of Product Matt Moran details what you need to know to take advantage of the new releases, including: Active Audience Graph (Twitter) Media RSS Feeds External Post Recycling   Plus, Matt gives a sneak peek at the next version of the SocialFlow mobile …

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We are changing the Twitter Active Audience graph to display Active Engagement, exactly like the Active Engagement display used for Facebook accounts. This change will be apparent on the Publish page and Calendar view. Active engagement numbers may be larger or smaller than audience activity numbers in many cases. The new count shows you exactly …

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Election_reuters_11.16.16

SocialFlow was pleased to join Reuters TV as part of their election night coverage (watch full recap video HERE). With this election being dubbed the “most social election ever,” and with both candidates taking advantage of social audiences throughout the campaign, it only makes sense to view the election results through a social lens. SocialFlow …

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reuters_vid

See the Video SocialFlow is collaborating with Reuters TV for live election night coverage. SocialFlow CEO Jim Anderson will be digging into real time social media data to give insight into what likely voters are consuming, what issues they are most passionate about and what it could mean to voter turn out and the election. …

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