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Time Inc.’s Director of Product and Operations, Ben Kaplan, joined us backstage to answer some questions about the state of the industry. Ben talked about how Time Inc. is using social to unlock additional advertising revenue, how media companies social strategies have changed over time and where he thinks publisher content will be consumed in …

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Facebook recently announced its new Photo Carousel Feature in the Compose and Publish sections, which can be used for both photos and links to post. This feature is an organic post type, and available tomorrow through the SocialFlow platform. WHEN TO USE IT: The Carousel feature is ideal for wrap-ups of daily, weekly or monthly top …

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Facebook is improving improving their interest targeting capabilities by simplifying the organic targeting options and process. The new improved targeting is called Audience Optimization. To support these changes, SocialFlow is changing the way Facebook organic targeting is accessed and configured. There will now only be one icon in compose which users can use to access …

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In Absence, Donald Trump Still Dominated #GOPDebate on Social by Justin Lafferty, via The biggest storyline surrounding the most recent Republican presidential debate in Iowa was the absence of frontrunner Donald Trump. The no-show certainly didn’t hurt Trump on social, where he was still the most-talked about candidate—despite not being on stage. New metrics …

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