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Facebook is improving improving their interest targeting capabilities by simplifying the organic targeting options and process. The new improved targeting is called Audience Optimization. To support these changes, SocialFlow is changing the way Facebook organic targeting is accessed and configured. There will now only be one icon in compose which users can use to access …

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In Absence, Donald Trump Still Dominated #GOPDebate on Social by Justin Lafferty, via The biggest storyline surrounding the most recent Republican presidential debate in Iowa was the absence of frontrunner Donald Trump. The no-show certainly didn’t hurt Trump on social, where he was still the most-talked about candidate—despite not being on stage. New metrics …

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