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Talking about Digg and SocialFlow John Borthwick of Betaworks on Bloomberg TV

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Twitter Gives ‘Certified Products’ Badges to 12 Ecosystem Companies SocialFlow, Crimson Hexagon and Radian6 Among Those Credentialed Published: August 29, 2012 Twitter has made another move to govern its ecosystem, announcing “certified products” badges for developers who play by its rules. Today’s announcement comes two weeks after Twitter formally announced impending and long-anticipated changes to …

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Frank Speiser has a guest blog post on the value of social advertising @Forbes.com. Frank Speiser is CEO and co-founder of SocialFlow, a social media marketing company. Facebook has a growing universe of 950 million users, nearly 500 million of them active every day. But what if only a few of those people are willing to engage with …

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In this installment of our 8 Best Practices for Optimizing Your Social Media series, we’ve gathered the most effective ways to ensure your content is easily shared online. While some of this may seem obvious, it’s surprising how often people forget to put them into practice. 1. Place share buttons next to the specific content …

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Last week I presented a keynote at the Personal Democracy Forum (#PDF12) in New York City – Networked Power: what we learn from data. PDF is an incredible gathering of some of the smartest folks working on understanding the idea of Personal Democracy, where every citizen is a full participant. In my presentation, I focused on the networked …

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On Wednesday, Twitter announced a new feature that provides a more interactive experience inside a Tweet.  Our customers will also benefit from this Expanded Tweets feature where available when they optimize their content through us. You can read more about Expanded Tweets here. In the new format, people who Tweet videos from sites like YouTube, …

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Today we launched a new feature for Optimized Publisher that identifies which messages would be ideal Promoted Tweets, allowing clients to expand their reach and grow their audience. Clients will now see a “Promote this Message” icon displayed on selected messages in the Published Messages area of the their dashboard.

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A recent online article in the Harvard Business Review discussed three misperceptions widely held by many brands and businesses when it comes to their social engagement strategy. The article Three Myths About What Customers Want underscores the importance of providing your particular audience with information that is high quality, not high quantity.

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Once you’ve pulled together all the content you already have (blogs, photos, videos, company website) and figured out how you will go about creating or finding new content to share with your audience in social media, the next phase is to begin a content cycle. This means producing and evaluating content on a regular basis …

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In case you haven’t heard, content is still king. You can come up with the best strategy and use the most innovative tools but without good content, you’ll just be talking to yourself. To participate on social media, every brand/company/organization must become a content producer either by creating original content or by finding and sharing …

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