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It’s 2AM Wednesday morning. You have messages that must go out but your Twitter authorization token has expired and you can’t publish. What does this even mean and how do you get it fixed? It’s Saturday afternoon and Facebook just disapproved all your ads. Why? All technology has its moments but as social begins to …

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As is evident in recent news, attacks on social media accounts are increasingly common. A damaging tweet sent out by a hacker through a brand or publisher’s account can have serious consequences. Beyond just the embarrassment, these exploits take up days of time diagnosing the attacks and getting everything back in order. ABC News recently …

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As brand marketers and publishers begin to think beyond audience acquisition, actionable at-a-glance information radiators have become vital to a successful social media strategy.

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SocialFlow’s Listen Section goes far beyond audience insights and engagement metrics on Facebook and Twitter. SocialFlow’s Listen Section strategically organizes your social media content published on Facebook and Twitter and facilitates the process of joining online conversations in a natural and effective way. Within the Listen Section, SocialFlow users can immediately see the percentage of …

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It has become a strategic approach for brands to engage influencers who will endorse their products/services, and generate publicity around their brands. Some companies are now obsessed with the idea that once their brands’ message is endorsed by an influencer, it will soon go viral. Because of this, brands are spending millions of dollars on influencers as brand ambassadors. Although engaging these influencers such as celebrities, journalists and basically anyone with huge social media following is somewhat effective for the creation of awareness, is it the most effective method?

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SocialFlow, the premier social marketing optimization technology company, today announced Jim Anderson as Chief Executive Officer (CEO) of the company. Jim brings to the company deep experience in leading both social media and technology companies through periods of rapid growth. This leadership will help SocialFlow capitalize on the growing market opportunity to help brands and publishers connect their earned, owned and paid social media strategies with superior, data-driven results.

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Today, we are announcing the launch of Tally, a new feature that helps companies track external social media communications internally. With Tally, social media marketers can easily create, manage and monitor company-wide efforts to build brand awareness through Twitter. As more companies use social media to augment brand visibility, it’s vital that employees engage with the targeted …

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Earlier this year, Facebook introduced Threaded Comments for Fan Pages, helping business pages effectively keep track of their audience’s conversations. Now, the companies and brands using SocialFlow can take advantage of this feature to view, reply, and create threaded comments on Facebook from SocialFlow’s Listen Section. Threaded comments allow you to reply to other readers …

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We’re excited to announce the launch of a much-requested feature: labeling. Labels help you organize messages into categories. Think of labels as a way to attach additional information to messages so you can easily call them up later. You can use as many labels as you like on a message while you’re composing, while it’s …

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Every piece of content you deliver to your audience should be optimized. Retweets are no exception. Retweets should be as targeted and effective as your earned and paid Twitter content.

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