SocialFlow’s client is one of the largest North American specialty retailers in its category.
Our client came to SocialFlow to improve engagement for its organic and paid social effots, focusing on paid brand engagement. The goal was to increase audience and quality engagement. The brand was willing to pay a premium for their target demographic.
Our client has the smallest social media budget among competitors, yet they want a “quality fan/follower” that meets very specific demographic requirements. This requires very precise targeting. They wanted to build this targeted audience without spending specifically on engagement.
SocialFlow devised a plan to engage the current audience with an efficient Cost per Engagement (CPE) while focusing on audience acquisition within targeted demographics, leveraging different ad units and strategies to acquire higher quality fans/followers.
Because of early success driving engagement and acquiring high-quality fans/followers, SocialFlow developed a sequenced call-to-action approach that drove users through a funnel to the desired action. SocialFlow recently worked with the client to create a video campaign, developing tailored audiences to target in Video View and Direct Response campaigns.