The BBC has nearly 500 social properties and more than 20,000 employees around the world. They turned to SocialFlow for a way to securely streamline their social publishing and implement a standardized way for journalists to publish safely and securely to their social handles on a global scale. See what happened when they implemented SocialFlow’s Enterprise social platform.
The BBC turned to SocialFlow for a way to securely streamline their social publishing and implement a standardized way for journalists around the world to publish safely and securely to Twitter, Facebook, and Google+ in multiple languages.
With nearly 500 social properties around the world, more than 20,000 employees and no enterprise framework to manage the user or permissions, social media was an unacceptable risk. After a security breach resulted in the hack of one of BBC’s Twitter accounts, they realized they needed an Enterprise Social solution that provided greater security and better property and user management.
SocialFlow deployed its Enterprise Social platform to support the BBC’s social properties worldwide. We developed a Sign Sign-On (SSO) solution that integrated with the BBC’s corporate identity management system. This allowed users to log in with their BBC corporate credentials and dramatically simplified use provisioning and de-provisioning.
To train BBC users on the SocialFlow platform, SocialFlow deployed a program to train over 1,000 users around the globe, by initially training 10+ super-users with the BBC. After spending 2-3 days with the SocialFlow team, those super-users then moved on to train teams internally.
Anna Vissens, Audience Analyst at BBC News, Audience Engagement and Data, noted, “We started our trial with a small group of producers who were very keen to test the tool. Because of their enthusiasm, we could see benefits straight away. This gave us a strong case to roll out the tool for the whole BBC World Service. We didn’t force anyone to use the platform. We widely shared and promoted our positive experience and, as a result, we had a queue of people asking to sign up.”
In addition to the security successes, using SocialFlow also provided increased social performance metrics across all BBC social handles.
The BBC has seen the following increase in social engagement: