High-end shoe designer Stuart Weitzman needed share-worthy content that would not only strengthen community, but also ignite conversations with a broader audience. Together with a fashion agency, the company created a branded film series “Walking After Midnight,” directed by James Franco and starring Stuart Weitzman shoes as worn by supermodel Petra Nemcova.
SocialFlow increased the brand’s reach to a younger, hipper segment of the social media audience. Focused on generating video views, page likes and brand engagement, we launched an ad campaign on Facebook to support the film series. Using real-time data and predictive modeling to select the most cost-effective and most convertible interests on Facebook, we determined the optimal target criteria and creative while maximizing ad budgets.
Within the first two weeks of a four-week campaign, the series had 40,000 video views, exceeding the goal by 100%. Page Likes increased by 30,000, contributing 50% of the brand’s total Likes.