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AttentionStream

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PROBLEM: A legacy media company was keen for additional ways to monetize their content and offer new, innovative ad solutions to their advertisers. This publisher has a strong social presence on Facebook, Instagram, and Twitter. They take a lot of pride in their social success but have not been able to extract any revenue from …

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Tresemme Logo

OBJECTIVE: TRESemmé was interested in reaching their target audience – women, 18-35 in the US, with interest in beauty and hair – on social media with impactful, engaging messages. The haircare manufacturer’s ultimate objective was to capture user attention of social with the goal of increasing the brand’s share of voice. SOCIAL ACCELERATOR: Condé Nast‘s …

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Time Inc Logo

OBJECTIVE: An automaker was looking for an innovative way to advertise their new model after a dramatic agency switch. They wanted to shift their strategy and targeting to address the high-end, luxury consumer on social media, hoping to make a powerful and lasting brand impression with their repositioned brand. The automaker also wanted more control …

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Video content is having a moment.  Users love watching it and advertisers can’t get enough—so if you don’t already have a path to monetize your social videos, you are missing out on a big opportunity. Video receives outsized reach: Video content from media companies accounts for 5% of posts but gets 32% of reach Media …

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Time Inc.‘s Real Time social product gives advertisers access to trending social content. SocialFlow is proud to power Time Inc.’s RealTime offering, helping clients like Volvo get more out of social. The recently launched campaign uses Time’s Real Time Ad product to place the Volvo brand next to the best performing Facebook posts from Time relevant …

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CASE STUDY SUBJECT: SocialFlow’s client is the largest video, high-speed internet, and phone provider to residential customers and also provides these services to businesses. OBJECTIVE: SocialFlow’s client and their agency partners were looking for an innovative way to capture the attention of their target audience where they are: on social and mobile. Given the geographical …

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Entertainment Weekly Logo

Leading cable and internet provider was looking for a way to target their potential customers on social and mobile. This presented a challenge to our client and their agency partners to create compelling content that would appeal to their audience on these mediums. The client was looking for a new and innovative way to get …

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