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Facebook Marketing Partner Blog

On February 17th Facebook announced their new Marketing Partner program. In their words, “The Facebook Marketing Partner badge is awarded to companies that have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency with Facebook marketing, and must demonstrate expertise and specialization.” The program was designed to allow Marketers to easily identify solutions …

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Facebook call-to-action
One of the key elements of good copy is a call-to-action that entices the reader to take a specific action. Facebook makes it easy to ensure your copy has a strong call-to-action by offering a selection of standard buttons to accompany your organic or promoted posts and paid ads. Tips for Facebook Call-to-Action Buttons Pay …
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SocialFlow sat down with Janet Reush, Social Media Community Manager at Bankrate, to discuss managing social media for a financial brand – from challenges and successes to the evolution of social’s place within the company. Our conversation covers the role, evolution, surprises, and challenges of Social Media within a financial publisher. Janet explains how Bankrate …

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2015 Predicitions

As we enter 2015, it’s a good time to take stock of how far social marketing has come, and where it might be headed. The lion’s share of social marketing attention this year has centered around organic reach, specifically the steps Facebook has taken to decrease it for marketing messages. Twitter continued to build out …

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Optimize Paid Social Advertsing

Advertising on Social continues to grow in popularity and evolve. It is no longer a question of if you will advertise in Social Media, it’s how much budget and time will you allocate to it. With more people logging in to Facebook daily than not, it has become THE ad buying destination on Social. In …

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MAGAZINE MEDIA INDUSTRY IS FIRST TO CAPTURE AND REPORT SOCIAL MEDIA ACTIVITY ACROSS NETWORKS Results of the first Magazine Media 360° Social Media Report, released today by MPA – The Association of Magazine Media, revealed new insights into the performance of 166 magazine media brands on Facebook, Twitter, Google+, Instagram and Pinterest. The report is based …

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As a large media outlet, Complex needed an enterprise solution to house all of their publishing data – all accounts in one platform. Prior to using SocialFlow, each team was publishing natively to Twitter and Facebook in isolation. Without centralization, Complex had no means to gather metrics, create benchmarks and evaluate performance and improvement. Content …

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Next Generation Social Buying Platform Takes Aim at “Managed Services” Offerings That Lack Underlying Technology New York, October 29, 2014 – SocialFlow, the leading platform for the distribution of content to social networks, today announced launch of its new  “SocialFlow for Agencies” offering. The self-serve Software-as-a-Service (SaaS) offering replaces managed services offered by many Facebook …

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SocialFlow has been working extensively with a leading fashion brand for a number of years, focusing on organic publishing and promoted tweets and Facebook posts. While our client’s Social team was very excited about the prospect of Direct Response campaigns on social media, their management was less convinced. SocialFlow’s account management team worked with our …

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A travel brand, new to the market, came to SocialFlow with big goals for customer acquisition rates on social, which would ideally convert to prospective clients via the referral traffic their content would generate. At the time, the company was only about a month old and had no presence in social media. SocialFlow was commissioned …

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