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Join Frank Speiser, Co-Founder of SocialFlow, and Matt Moran, VP of Product Development at SocialFlow to discuss how brands can extend their ability to promote content and boost performance using Unpublished Page Posts and Promoted Only Tweets. webinar-button

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Much has been said about the convergence of owned, earned and paid media. Brands implicitly understand that this is happening, and must happen. Since people on social networks are not forced to interact with your messaging in order to use social platforms, the best performing efforts are going to look like helpful, interesting and timely content. Your best source of success cases will come from the people who have already elected to “subscribe” to your messaging – your current audience. Once you understand what is performing with the people who have elected to receive your messaging, social platforms such as Facebook and Twitter with their broad userbases provide an opportunity to locate people who are predictably likely to be interested in the same kind of things that your existing audience finds worthwhile. This is a much more effective way to inform labor and spending against these social channels. Here, we’ll take a clear look at what each method of reaching users is all about.

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The top social brands & publishers know it’s no longer enough just to post their best content to Facebook and Twitter at the right time. Your great content competes for attention with other amazing content being created every day by the best agencies and marketing firms in the world (not to mention competing with friend status updates and breaking news). To have a chance at success, even the best social content needs an extra push to reach the top…

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Guest blog post by Michael Chin, VP of Business Development at SocialFlow: I remember in the early days of Facebook (and in another life), when I worked on a campaign for a large fashion brand. These were the days when you had to fax in IOs and media plans to Facebook. We delivered a 0.2% …

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Mashable paid a visit to our office recently as part of their ‘Scaling Smarter’ series, presented by Ink, the small business card from Chase. The end result is a video entitled, “Optimizing Success, The Growth Of SocialFlow.”   “We were more than willing to disregard the way we have been told to view social media …

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It’s 2AM Wednesday morning. You have messages that must go out but your Twitter authorization token has expired and you can’t publish. What does this even mean and how do you get it fixed? It’s Saturday afternoon and Facebook just disapproved all your ads. Why? All technology has its moments but as social begins to …

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As is evident in recent news, attacks on social media accounts are increasingly common. A damaging tweet sent out by a hacker through a brand or publisher’s account can have serious consequences. Beyond just the embarrassment, these exploits take up days of time diagnosing the attacks and getting everything back in order. ABC News recently …

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As brand marketers and publishers begin to think beyond audience acquisition, actionable at-a-glance information radiators have become vital to a successful social media strategy.

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SocialFlow’s Listen Section goes far beyond audience insights and engagement metrics on Facebook and Twitter. SocialFlow’s Listen Section strategically organizes your social media content published on Facebook and Twitter and facilitates the process of joining online conversations in a natural and effective way. Within the Listen Section, SocialFlow users can immediately see the percentage of …

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As many of you already know, SocialFlow was one of several companies affected by a phishing attack yesterday by hackers calling themselves the Syrian Electronic Army. At no time were our customer accounts or data compromised. However, the SocialFlow Twitter handle, Facebook page, and website were, and several false posts were made from our social accounts.

I’ll give you the details of what happened at the end of this post but the real purpose here is to give you visibility into what happened behind the scenes: how we discovered the problem, what we did to contain it, and what we learned along the way. These types of attacks are unfortunately a part of today’s landscape, and we believe that discussing them is an important part of helping the social media ecosystem mature.

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