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Today we launched a new feature for Optimized Publisher that identifies which messages would be ideal Promoted Tweets, allowing clients to expand their reach and grow their audience. Clients will now see a “Promote this Message” icon displayed on selected messages in the Published Messages area of the their dashboard.

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A recent online article in the Harvard Business Review discussed three misperceptions widely held by many brands and businesses when it comes to their social engagement strategy. The article Three Myths About What Customers Want underscores the importance of providing your particular audience with information that is high quality, not high quantity.

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Once you’ve pulled together all the content you already have (blogs, photos, videos, company website) and figured out how you will go about creating or finding new content to share with your audience in social media, the next phase is to begin a content cycle. This means producing and evaluating content on a regular basis …

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In case you haven’t heard, content is still king. You can come up with the best strategy and use the most innovative tools but without good content, you’ll just be talking to yourself. To participate on social media, every brand/company/organization must become a content producer either by creating original content or by finding and sharing …

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  SocialFlow CEO, Frank Speiser, was pleased to join a panel of experts at the Digital Hollywood Spring Conference to discuss how social media is transforming marketing, the entertainment industry and the world. Here are four key points that Frank made on last week’s panel

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We’ve teamed up with our friends at Engage 121 to bring you a series of blog posts, listing and explaining best practices for optimizing your social media publishing. Here’s the basic rundown…

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            “Brands and publishers face quite a challenge in capturing the attention of distracted consumers because it’s hard to pinpoint where to target a marketing message when people are constantly moving across different forms of media. But for New York-based SocialFlow, there’s opportunity in the chaos.” -Ryan Kim, GigaOm

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“Pepsi Pulse will host a real-time top 10 pop culture ranking, and regular chances for consumers to connect with celebrities. Singer Nicki Minaj, for example, might urge fans to share pictures of their alter egos to create an online photo album, says Shiv Singh, global head of digital for PepsiCo Beverages.” -Mike Snider, USA Today

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The SoMe Awards honors the best social media projects, programs and campaigns in the US. This year will be the SoMe’s 4th Annual Award ceremony held in Portland, Oregon on May 3rd at The Fez ballroom from 6pm-9pm. This year event goers can expect all the best, from new categories, such as ‘People’s Choice’ to the host Stephanie Stricklen from …

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Last week we conducted our first webinar “Always On: Real-Time Marketing” with Rebecca Lieb of the Altimeter Group. We had a great turn out and received a ton of insight on case studies of brands who have been successful and in some cases unsuccessful at using real-time marketing tactics. In case you were unable to make …

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