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The March 2014 announcement that Google would no longer support the Wildfire Social Marketing Suite as a standalone offering took many of its customers by surprise. If you are one of the social marketers using Wildfire to power your brand’s social applications, you’ve probably already started asking the right questions about how you can continue …

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(A shorter version of this article without graphs was published on MediaPost on Friday, May 2, 2014.) Sprinklr’s news this week about its $40 million raise and its intent to get into the Paid social media arena is a welcome validation in the rapidly growing marketplace that my company also occupies (many of our clients …

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With more companies utilizing social media networks to promote a business or product, it’s important to remember that “online oversharing” can take a toll, so businesses using social media networks should carefully consider the image they are portraying on Google+, Twitter, Linkedin and Facebook. Here are a few tips to prevent oversharing on social media …

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With the recent announcement that Google+ has lost its chief evangelist, Vic Gundotra, what does that mean for social media marketers and specifically SocialFlow customers? First, Google will continue to value the social signal from the +1 input. It allows for direct feedback from what real people find interesting and engaging and Google has incorporated …

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We’re excited to announce that our CEO, Jim Anderson, will be speaking at the MPA-IMAG Independent Magazine Conference in Washington, DC, on May 20th. SocialFlow is sponsoring the event, along with MediaRadar, Kobo, QuadGraphics and more. Click here for more information

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Every company, corporation and organization is struggling to get its corporate social media right. Boards are putting social media on their agendas, as a reputational risk and opportunity. CEOs are puzzling over how to lead and evaluate their companies’ efforts, as well as debating what their own social media profile should be. Executive Committees are …

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We’re excited to announce our participation on the “Content and Native Advertising,” panel at the Digital Advertising Symposium’s event in New York City on May 8th. Our CEO, Jim Anderson will be among the panelists, joining: Mike Wiley, Managing Director/Vivaki Ventures Heather Dahill, Director, North America Marketing, Digital Partnerships & Branded Content/Citigroup Andy Georgiades, AVP …

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We are very excited to announce that out of 216 submissions, SocialFlow was one of 10 companies selected to present our content on the main stage during New York’s Internet Week! Our panel will be discussing this very question, “If quality content is King, is distribution Queen?” At a time when content marketing has ushered …

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(Below is the final installment of an interview featured in our last blog post, between “Disrupted Revultion”‘s author, David Passiak, and SocialFlow Co-Founder, Frank Speiser). DP: The promise of the Internet is that it helps to bring people together. At the same time, communities tend to form around likeminded ideas that can often become polarized differences. …

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(Below is the second installment of an interview featured in our last blog post, between “Disrupted Revolution”‘s author, David Passiak, and SocialFlow Co-Founder, Frank Speiser). DP: You founded SocialFlow in 2009 when a lot of stuff was going on in the economy. Why start a business at that moment, and why did you choose Twitter? …

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