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3 ways to monetize your social media

Traditionally, media companies monetize social via referral traffic back to their website(s). That fits well with the various ways media companies monetize web traffic (most notably advertising, subscriptions, events, and merchandising), but is subject to volatility as the social platforms change their algorithms and themselves see traffic increases and declines. Referral traffic from social networks …

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Facebook Domain Verification

A staggering 90% of the engagement comes from only 10% of the posts – and with Facebook’s recent algorithm change, getting your post noticed is going to be even harder. It’s time to revisit your social strategy and ask yourself these three questions to make sure you’re not missing any opportunities. 1: Are you still …

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Facebook news feed changes Facebook news feed changes Facebook news feed changes Big news on the Facebook front, Mark Zuckerberg has been very busy and has made a number of Facebook news feed changes and announcements in the past couple of weeks. Here are some tips you should remember as these changes start to roll …

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MISSED OUR WEBINAR? Rewatch it here: Facebook News Feed Changes: What’s Next for Publishers & Media Companies Mark Zuckerberg introduced sweeping changes to Facebook’s news feed algorithm that will change how media and publishers will be able to reach their audiences. In his announcement, Zuckerberg said, “We created Facebook for personal sharing, we want to …

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Missed our webinar? Rewatch it now, below! Don’t have time to watch the whole webinar? No problem! Pick the topic you want to hear more about: 1. Mark Zuckerberg’s Impact on the Media 2. Don’t Frame the Facebook Problem the Wrong Way 3. React to These Changes With Controlled Urgency 4. How to Talk With …

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MISSED OUR WEBINAR? Rewatch it here: Facebook News Feed Changes: What’s Next for Publishers & Media Companies Facebook just announced sweeping changes to the way they will treat publisher content within the News Feed. Posts from friends will be weighted more heavily than posts from pages, and this change will result in lower reach for …

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Facebook Domain Verification

Due to Facebook policy changes, in order to be able to edit your link metadata moving forward, your publishing title needs to complete the domain verification on Facebook. By verifying the publishing domain and linking it to the publishing site, social media and community managers will be able to continue to edit the link’s metadata …

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With the announcement of Facebook’s Watch tab, SocialFlow’s Frank Speiser and Jim Anderson talk about what this means for both Facebook and Facebook users.   Read Facebook’s Watch Announcement  To view these episodes live, follow us on Facebook and keep an eye out for Facebook Live chats and other announcements! And for our full video …

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Facebook announced  Watch and Show Pages in August. In the last few weeks, there has been a buzz about this new platform and the new content that it will distribute.  Our Jim Anderson took some time to give a primer on what Show Pages are, how they work and the likely path to monetization.  Read …

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Earlier this year, we released Installment #3 of our Benchmark Study. This study analyzed nearly 18 million social posts from 2016. One of the analysis looked at the performance of social posts based on when they were posted and the results may surprise you. Download the full report here. We have found that most publishers …

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