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Facebook has recently updated their API and the way trusted partners can access user data. These changes are being made to better protect people and keep their information safe and secure. What does this mean for you? Some of these new changes are impacting SocialFlow functionality. Here are the SocialFlow functions currently impacted: Facebook Page …

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Has Facebook & Cambridge Analytica’s news affected your content’s reach? Now more than ever, automation is the key to reaching your readers with all the recent changes to the social network. Check out our coffee talk as we discuss what Facebook is doing in terms of users’ privacy and how it will affect your brand.

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optimization vs scheduling 2

Optimize Your Posts to Earn Attention Every publisher on social media (whether a media company, brand, retailer or even an individual) is competing for attention against every other post and topic that appears in their audience’s timeline. People are much more apt to pay attention and take a desired action — whether a click, RT, …

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engagement baiting

Are you still using engagement bait to grow your fan base? With its shift to more meaningful news feeds, Facebook will show less public content from media and publishers, and more content from people users are actually connected to. Not only is it cheesy, Facebook’s new algorithm also severely penalizes and demotes any “engagement baiting” …

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3 ways to monetize your social media

Traditionally, media companies monetize social via referral traffic back to their website(s). That fits well with the various ways media companies monetize web traffic (most notably advertising, subscriptions, events, and merchandising), but is subject to volatility as the social platforms change their algorithms and themselves see traffic increases and declines. Referral traffic from social networks …

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Facebook Domain Verification

A staggering 90% of the engagement comes from only 10% of the posts – and with Facebook’s recent algorithm change, getting your post noticed is going to be even harder. It’s time to revisit your social strategy and ask yourself these three questions to make sure you’re not missing any opportunities. 1: Are you still …

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Facebook news feed changes Facebook news feed changes Facebook news feed changes Big news on the Facebook front, Mark Zuckerberg has been very busy and has made a number of Facebook news feed changes and announcements in the past couple of weeks. Here are some tips you should remember as these changes start to roll …

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MISSED OUR WEBINAR? Rewatch it here: Facebook News Feed Changes: What’s Next for Publishers & Media Companies Mark Zuckerberg introduced sweeping changes to Facebook’s news feed algorithm that will change how media and publishers will be able to reach their audiences. In his announcement, Zuckerberg said, “We created Facebook for personal sharing, we want to …

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Missed our webinar? Rewatch it now, below! Don’t have time to watch the whole webinar? No problem! Pick the topic you want to hear more about: 1. Mark Zuckerberg’s Impact on the Media 2. Don’t Frame the Facebook Problem the Wrong Way 3. React to These Changes With Controlled Urgency 4. How to Talk With …

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facebook logo

MISSED OUR WEBINAR? Rewatch it here: Facebook News Feed Changes: What’s Next for Publishers & Media Companies Facebook just announced sweeping changes to the way they will treat publisher content within the News Feed. Posts from friends will be weighted more heavily than posts from pages, and this change will result in lower reach for …

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