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How much value is derived from media coverage– social and otherwise? So anyone can tell that Donald’s Trump Presidential bid is getting far more attention than the other candidates’. But what does that mean and what is the value of the social attention? At SocialFlow we started to crunch some numbers to see just how …

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Time Inc.’s Director of Product and Operations, Ben Kaplan, joined us backstage to answer some questions about the state of the industry. Ben talked about how Time Inc. is using social to unlock additional advertising revenue, how media companies social strategies have changed over time and where he thinks publisher content will be consumed in …

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Facebook recently announced its new Photo Carousel Feature in the Compose and Publish sections, which can be used for both photos and links to post. This feature is an organic post type, and available tomorrow through the SocialFlow platform. WHEN TO USE IT: The Carousel feature is ideal for wrap-ups of daily, weekly or monthly top …

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Facebook is improving improving their interest targeting capabilities by simplifying the organic targeting options and process. The new improved targeting is called Audience Optimization. To support these changes, SocialFlow is changing the way Facebook organic targeting is accessed and configured. There will now only be one icon in compose which users can use to access …

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We’ve received a few questions about a recent Quartz article titled, “How to rid your Facebook feed of all those terrible viral news stories”. The premise of the article is that there is too much undifferentiated content showing up in your Facebook News Feed, and that there are steps you can take to reduce the amount …

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Video Publishing Partner Makes Sharing Big Video Collections Easy New York, NY (October 6, 2015) – SocialFlow, a Facebook Video Publishing Partner today announced the release of their Video Vault Uploader, which enables the simultaneous uploading of up to one thousand video segments onto Facebook. The Video Vault Uploader automatically places the videos in the …

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As a person who commutes to work via the train I am a mass consumer of social media. If you look around almost every person is holding their phone swiping through their various social feeds. The interesting thing that I have recently noticed is that more and more people are holding their phones with two …

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Social Media Success

There are two equally important aspects to Social Media success: Creating great content and reaching your audience so they can consume it. As Marketers and Publishers we are only able to truly control one of these items: content. The other, reaching your audience, is more difficult because of all of the possible variables that impact …

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On February 17th Facebook announced their new Marketing Partner program. In their words, “The Facebook Marketing Partner badge is awarded to companies that have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency with Facebook marketing, and must demonstrate expertise and specialization.” The program was designed to allow Marketers to easily identify solutions …

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Facebook call-to-action
One of the key elements of good copy is a call-to-action that entices the reader to take a specific action. Facebook makes it easy to ensure your copy has a strong call-to-action by offering a selection of standard buttons to accompany your organic or promoted posts and paid ads. Tips for Facebook Call-to-Action Buttons Pay …
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