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On February 17th Facebook announced their new Marketing Partner program. In their words, “The Facebook Marketing Partner badge is awarded to companies that have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency with Facebook marketing, and must demonstrate expertise and specialization.” The program was designed to allow Marketers to easily identify solutions …

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Facebook call-to-action
One of the key elements of good copy is a call-to-action that entices the reader to take a specific action. Facebook makes it easy to ensure your copy has a strong call-to-action by offering a selection of standard buttons to accompany your organic or promoted posts and paid ads. Tips for Facebook Call-to-Action Buttons Pay …
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As we enter 2015, it’s a good time to take stock of how far social marketing has come, and where it might be headed. The lion’s share of social marketing attention this year has centered around organic reach, specifically the steps Facebook has taken to decrease it for marketing messages. Twitter continued to build out …

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Optimize Paid Social Advertsing

Advertising on Social continues to grow in popularity and evolve. It is no longer a question of if you will advertise in Social Media, it’s how much budget and time will you allocate to it. With more people logging in to Facebook daily than not, it has become THE ad buying destination on Social. In …

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SocialFlow users can now create Facebook video posts on our platform with ease!  Customers can add video to their Facebook posts as simply as adding a photo.  As with all posts through SocialFlow, your native videos will be optimized to attract the most attention, with the right message (in video format) delivered at the right …

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With all the controversy around declining reach, many brands have given up on page likes and any sort of organic publishing strategy on Facebook. At SocialFlow, we believe there must be a synergy between paid and owned publishing. Organic publishing to fans along with leveraging fans for targeted paid publishing are integral to this synergistic …

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