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Last week SocialFlow CEO Jim Anderson and McClatchy Senior Director of Engagement & Retention Phil Schroder presented a 30-minute webinar: Start With Retention: Using Social Media to Grow Subscriber Revenue. During this webinar, Jim and Phil discussed how and why it makes sense to invest in retention and looked at the impressive results that McClatchy …

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You work hard to create engaging content, build trust, and cultivate a social following. But are you thinking enough about how you secure that trust? A Google search of “social media hack” will reveal a litany of stories that range from embarrassing to disastrous. “I’ve been hacked” is a club that nobody wants to join. …

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***Updated January 2020*** Join us for a 30-minute webinar presentation of our newly released industry report: The Media is Social.  The webinar, on Thursday, October 17th at 2PM EST, will be hosted by SVP of Strategy, Stephanie Fossan and Director of Client Services, Megan Smith. The report analyzed more than 75 million posts made by …

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We are breaking down the data found in our 2019 Industry Report. This report analyzed 75 million social posts published through our platform from January 2018 – July 2019. The Industry Report includes more than 20+ of data and insights—so we are breaking it down into more digestible chunks here on our blog. Weekend and …

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Instagram is proving to be an increasingly successful avenue for brands and publishers alike. Though due to the traffic driving limitations of the social platform, content creators have had to figure out how to adapt to a model with different functionality than the platforms they are used to. But even though it’s more cumbersome to drive …

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12 viral videos of 2018

SocialFlow is privileged to see content from many of the world’s best media companies pass through our platform. The biggest and the best use SocialFlow’s software to publish, measure and monetize their content on social networks. As we enter into the second half of the year, we thought we’d share some of the best-performing viral …

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Facebook announced  Watch and Show Pages in August. In the last few weeks, there has been a buzz about this new platform and the new content that it will distribute.  Our Jim Anderson took some time to give a primer on what Show Pages are, how they work and the likely path to monetization.  Read …

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SocialFlow’s Frank Speiser and Mark White discuss how social media is reacting to the continued news stories of government officials with Russian involvement. We’ve pulled new data to see what is resonating with social audiences and what stories are getting the most social traction.   Read the Buzzfeed Article  To view these episodes live, follow us on …

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Popular/viral videos are a point of pride for publishers and media companies, but more often than not, these videos don’t make ANY money for the publisher who created them.  Because social videos don’t produce any clicks through to a publisher’s site, a video monetization plan is essential. SocialFlow’s Jim Anderson and Mark White discuss how …

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Increasingly, brands are relying on influencers to help them promote their products and messages across social media (and beyond). But a recent article shows that advertisers can’t always accurately evaluate who they are working with; fake influencers were created and sold through to advertisers to show how easy it is to fall for a fraud. …

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