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facebook breaking news indicator

Breaking news is inherently more engaging, but you may be surprised at the performance of Facebook posts that use the Breaking News Indicator. Facebook’s Breaking News Indicator allows publishers* to better communicate breaking news with a visual indicator within the post. Launched in 2018 as a test, the program has been honed and expanded to …

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You’ve no doubt heard the adage, “It’s cheaper to retain a customer than to acquire a new one.” As we all grapple with the impact of the COVID-19 pandemic on our businesses, it’s worth revisiting that bit of wisdom. If you’re like many companies, you’ve seen a jump in the number of new subscriptions–one of …

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COVID-19 and the Impact on Publishers: Data

We dug into our data to understand the impact on COVID-19 and corresponding quarantine orders on content powered through SocialFlow.  Although we have publisher clients across the globe, the highest concentration of our users are in the US—so you’ll see the timing of the upticks we saw correspond mostly with when the pandemic hit stateside. …

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Last week SocialFlow CEO Jim Anderson and McClatchy Senior Director of Engagement & Retention Phil Schroder presented a 30-minute webinar: Start With Retention: Using Social Media to Grow Subscriber Revenue. During this webinar, Jim and Phil discussed how and why it makes sense to invest in retention and looked at the impressive results that McClatchy …

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Protect Your Social Handles, from the Inside Out

You work hard to create engaging content, build trust, and cultivate a social following. But are you thinking enough about how you secure that trust? A Google search of “social media hack” will reveal a litany of stories that range from embarrassing to disastrous. “I’ve been hacked” is a club that nobody wants to join. …

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2019 Industry Report Webinar: Watch Now

***Updated January 2020*** Join us for a 30-minute webinar presentation of our newly released industry report: The Media is Social.  The webinar, on Thursday, October 17th at 2PM EST, will be hosted by SVP of Strategy, Stephanie Fossan and Director of Client Services, Megan Smith. The report analyzed more than 75 million posts made by …

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We are breaking down the data found in our 2019 Industry Report. This report analyzed 75 million social posts published through our platform from January 2018 – July 2019. The Industry Report includes more than 20+ of data and insights—so we are breaking it down into more digestible chunks here on our blog. Weekend and …

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In our 2019 Industry Report, The Media is Social, we tell the story of a news publisher as they were onboarded as SocialFlow clients. Their experience illustrates why top publishers continue to choose SocialFlow to power their social content. By digging into this client’s success metrics, you can clearly see the SocialFlow difference. SocialFlow helped …

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Instagram Content Strategy for Publishers

Instagram is proving to be an increasingly successful avenue for brands and publishers alike. Though due to the traffic driving limitations of the social platform, content creators have had to figure out how to adapt to a model with different functionality than the platforms they are used to. But even though it’s more cumbersome to drive …

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12 viral videos of 2018

Top 12 Viral Videos of 2018…So Far

SocialFlow is privileged to see content from many of the world’s best media companies pass through our platform. The biggest and the best use SocialFlow’s software to publish, measure and monetize their content on social networks. As we enter into the second half of the year, we thought we’d share some of the best-performing viral …

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