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In his report, “Data Defines The Future Of Social Relationship Platforms. How And Why Emerging SRPs Are Overtaking Established Vendors,” Nate Elliot, Vice President, Principal Analyst at Forrester explained the new “data-in, data-out” model that is transforming the social media industry. The report focuses on data, which is key, but also hints at the much …

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Facebook Sponsored Stories are Dead. Long Live Sponsored Stories! A Perspective from SocialFlow With apologies for the pun, many in the world of social media are atwitter with news that Facebook is discontinuing Sponsored Stories. We’d like to offer our perspective on this change, and the occasionally overwrought coverage that has accompanied it. On balance …

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SocialFlow powers the NY Times Social Media Accounts It’s thrilling when one of our partners uses our technology to tell an engaging story that will resonate in the industry and add value to community managers. Anyone responsible for the day to day questions and challenges of understanding what works, why it works as well as …

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Following up on our last blog post, where we outlined the different methods of connecting to your audience on social media platforms, here we take a brief look at how to best connect through paid, earned and owned channels. By understanding the ways you can connect to your audience and what they mean, you can allocate time and money more efficiently to get the most from your approach.

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Part 3: The Future of Social Media is Getting Better at Understanding Social Behavior This post is the second in the Future of Social Media series. We invited leaders from top news organizations, publishers, brands, and agencies to share their perspective on social today and their forward-looking strategies for the evolving landscape. The Future of …

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Join Frank Speiser, Co-Founder of SocialFlow, and Matt Moran, VP of Product Development at SocialFlow to discuss how brands can extend their ability to promote content and boost performance using Unpublished Page Posts and Promoted Only Tweets. webinar-button

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Much has been said about the convergence of owned, earned and paid media. Brands implicitly understand that this is happening, and must happen. Since people on social networks are not forced to interact with your messaging in order to use social platforms, the best performing efforts are going to look like helpful, interesting and timely content. Your best source of success cases will come from the people who have already elected to “subscribe” to your messaging – your current audience. Once you understand what is performing with the people who have elected to receive your messaging, social platforms such as Facebook and Twitter with their broad userbases provide an opportunity to locate people who are predictably likely to be interested in the same kind of things that your existing audience finds worthwhile. This is a much more effective way to inform labor and spending against these social channels. Here, we’ll take a clear look at what each method of reaching users is all about.

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Guest blog post by Michael Chin, VP of Business Development at SocialFlow: I remember in the early days of Facebook (and in another life), when I worked on a campaign for a large fashion brand. These were the days when you had to fax in IOs and media plans to Facebook. We delivered a 0.2% …

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As is evident in recent news, attacks on social media accounts are increasingly common. A damaging tweet sent out by a hacker through a brand or publisher’s account can have serious consequences. Beyond just the embarrassment, these exploits take up days of time diagnosing the attacks and getting everything back in order. ABC News recently …

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SocialFlow’s Listen Section goes far beyond audience insights and engagement metrics on Facebook and Twitter. SocialFlow’s Listen Section strategically organizes your social media content published on Facebook and Twitter and facilitates the process of joining online conversations in a natural and effective way. Within the Listen Section, SocialFlow users can immediately see the percentage of …

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