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It has become a strategic approach for brands to engage influencers who will endorse their products/services, and generate publicity around their brands. Some companies are now obsessed with the idea that once their brands’ message is endorsed by an influencer, it will soon go viral. Because of this, brands are spending millions of dollars on influencers as brand ambassadors. Although engaging these influencers such as celebrities, journalists and basically anyone with huge social media following is somewhat effective for the creation of awareness, is it the most effective method?

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Recently SocialFlow co-founder, Frank Speiser, sat down with tech reporter Ryan Kim to discuss SocialFlow’s Crescendo, the Attention-Buying Platform for Facebook.  Watch the video to view their conversation about Crescendo and the value of Facebook advertising.

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I had the honor to participate in Harvard Law School’s behavioral economics and social media conference, organized by Cass Sunstein last week. Scholars from across Harvard along with folks from Facebook, Twitter, Microsoft Research and SocialFlow discussed important trends around social media, theory and practice and its potential to help us assess behavioral change. As part …

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During my trip to visit the Annenberg School for Communication and Journalism at USC, I was impressed by the incisive nature of questions from the students and faculty alike. They really wanted to know how and why things work on the social graph, and how that impacts the real world. We spent a lot of time discussing the nature of news and how social media tools allow you to alter the events being reported on through the participation of the reader.  It left me pretty hopeful that we’re going to get this right, and that truth can trump propaganda as these networks mature. Speaking to the students and faculty was a live experiment in how people may come to think of the news in the next ten years. It was a great learning experience – especially for me…

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Talking about Digg and SocialFlow John Borthwick of Betaworks on Bloomberg TV

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Frank Speiser has a guest blog post on the value of social advertising @Forbes.com. Frank Speiser is CEO and co-founder of SocialFlow, a social media marketing company. Facebook has a growing universe of 950 million users, nearly 500 million of them active every day. But what if only a few of those people are willing to engage with …

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A recent online article in the Harvard Business Review discussed three misperceptions widely held by many brands and businesses when it comes to their social engagement strategy. The article Three Myths About What Customers Want underscores the importance of providing your particular audience with information that is high quality, not high quantity.

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SocialFlow client Johannes Neuer, eCommunications Manager at the New York Public Library, is speaking today at the Public Library Association Conference in Philadelphia. His presentation covers the topic of Social Media and Your Marketing Strategy; we recently got a chance to speak with Johannes a little bit more about his upcoming presentation. This presentation focuses on …

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What does Gatorade have to do with chips? How many people follow both Justin Beiber and the Economist? Which music artists should Pepsi invest in based on what their audience cares about? Which major news audience showed a disproportionate amount of interest in the term “transgendered clownfish”?

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Today, the MIT Technology Review reports on SocialFlow’s #OccupyWallStreet analysis, and the role of optimization in messages that really take hold: For Lotan, single tweets or hashtags that spread virally are welcome deluges of data that can shed light on how and why messages spread beyond their original author’s network. There is no recipe for …

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