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As social networks continue to grow how are they impacting legacy news organizations? That is the question of debate during a South by Southwest panel titled, “Social Media: Breaking News or Fixing News”. Hosted by Kai Ryssdal of Marketplace, panelists included a social media editors from the New York Times, Wall Street Journal, and the Associated …

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Facebook call-to-action
One of the key elements of good copy is a call-to-action that entices the reader to take a specific action. Facebook makes it easy to ensure your copy has a strong call-to-action by offering a selection of standard buttons to accompany your organic or promoted posts and paid ads. Tips for Facebook Call-to-Action Buttons Pay …
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As we enter 2015, it’s a good time to take stock of how far social marketing has come, and where it might be headed. The lion’s share of social marketing attention this year has centered around organic reach, specifically the steps Facebook has taken to decrease it for marketing messages. Twitter continued to build out …

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Optimize Paid Social Advertsing

Advertising on Social continues to grow in popularity and evolve. It is no longer a question of if you will advertise in Social Media, it’s how much budget and time will you allocate to it. With more people logging in to Facebook daily than not, it has become THE ad buying destination on Social. In …

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Just how the hell are you supposed to get the attention of your audience? It’s not easy, but we have some ideas here at SocialFlow, and it informs everything from the way we build our products to the way we train the teams that interact with our customers. When going after that social media attention, …

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Click here to download the white paper! Today we’re excited to publish Data Drives Social Performance:  The Benchmark Study on Organic Publishing to Social Networks.  This piece of research has been several months in the making, and spans 1.6 million posts that generated nearly 1.5 billion engagements (nearly 1,000 engagements per post!). Much attention has …

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Most marketers have heard the famous saying, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” This quote is generally attributed to John Wanamaker, department store magnate and one of the early practitioners of the discipline we now call ‘marketing.’ Wanamaker died in 1922, so we …

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This 2014 FIFA World Cup placed both sport and data on center stage for the world to see, with everyone able to marvel at just how connected we all are these days. In some cases, the data has been just as entertaining as the actual competition, and at times, maybe more so. Almost none of …

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With all the controversy around declining reach, many brands have given up on page likes and any sort of organic publishing strategy on Facebook. At SocialFlow, we believe there must be a synergy between paid and owned publishing. Organic publishing to fans along with leveraging fans for targeted paid publishing are integral to this synergistic …

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Click here to read our white paper in its entirety The Problem of Ever Decreasing Available Attention Download our newest whitepaper on the need for effective distribution in a content cluttered social media landscape: Content marketing is here to stay, but why is great content not enough? In today’s world, there is so much more …

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