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Increasingly, brands are relying on influencers to help them promote their products and messages across social media (and beyond). But a recent article shows that advertisers can’t always accurately evaluate who they are working with; fake influencers were created and sold through to advertisers to show how easy it is to fall for a fraud. …

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Earlier this year, we released Installment #3 of our Benchmark Study. This study analyzed nearly 18 million social posts from 2016. One of the analysis looked at the performance of social posts based on when they were posted and the results may surprise you.Download the full report here. Holiday/Weekend Publishing We have found that most …

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With over 3 billion people using social media, it seems like a no brainer to leverage social promotion to get your messages out.  But, people only have 24 hours in their day, and with an increasing amount of social messages, competition for user’s attention has never been tougher. How can publishers/media companies ensure that their …

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How will Facebook solve monetization for video content?  Rumblings of changes to the current state, midroll ads, beg the question of what could be a better option for publishers, content producers, advertisers AND Facebook users.  SocialFlow’s Jim Anderson and Mark White discuss:   To view these episodes live, follow us on Facebook and keep an eye …

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Continuing his tour down under, SocialFlow CEO Jim Anderson joins us live from Queenstown, New Zealnd and looks at Twitter’s recent eye tracking study and what it says about the effectiveness of Twitter ads and how they contribute to Holiday spending.   Also, has Facebook reached peak ad load in the newsfeed? How will they …

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SocialFlow CEO Jim Anderson joins us live from Syndey, Australia to fill us in on the specific challenges media companies are dealing with on the other side of the world. Scale, Monetization and Video are the three most critically important topics in Australia– not much different than what is top of mind for our clients …

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SocialFlow has recently released a handul of new features and updates. VP of Product Matt Moran details what you need to know to take advantage of the new releases, including: Active Audience Graph (Twitter) Media RSS Feeds External Post Recycling   Plus, Matt gives a sneak peek at the next version of the SocialFlow mobile …

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Behind the Glass is our latest video series where members of our team will break down facts and stats behind the latest news and trends in social media. Do you know the difference between instream and outstream video ads? Watch today’s episode of Behind The Glass to find out.  To view these episodes live, follow …

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Join us on Friday afternoons for our latest video series, Coffee Talk, where members of our team discuss the latest trends and news of the week, socially speaking. If 85% of Facebook video is watched without sound, does that raise the stakes for captions? SocialFlow’s Jim Anderson and Mark White take a look.  To view these …

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Video content is having a moment.  Users love watching it and advertisers can’t get enough—so if you don’t already have a path to monetize your social videos, you are missing out on a big opportunity. Video receives outsized reach: Video content from media companies accounts for 5% of posts but gets 32% of reach Media …

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