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Facebook is improving improving their interest targeting capabilities by simplifying the organic targeting options and process. The new improved targeting is called Audience Optimization. To support these changes, SocialFlow is changing the way Facebook organic targeting is accessed and configured. There will now only be one icon in compose which users can use to access …

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Allrecipes creates efficiency and drives performance with the SocialFlow Publisher Platform.   Allrecipes.com, the world’s largest digital food brand, is a food-focused social network helping home cooks further their food passions and achieve everyday food goals. The site is among the ten largest social sites receiving more than 1.3 billion visits annually. The digital content …

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We’ve received a few questions about a recent Quartz article titled, “How to rid your Facebook feed of all those terrible viral news stories”. The premise of the article is that there is too much undifferentiated content showing up in your Facebook News Feed, and that there are steps you can take to reduce the amount …

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Would it surprise you to learn that Donald Trump was the most tweeted about celebrity in January? Beating out the likes of Kayne, Bieber, Drake, Rihanna and David Bowie, #Trump was mentioned in over 14 million posts and was the top tender in 21 of the 31 days of the month. Is there a correlation …

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In Absence, Donald Trump Still Dominated #GOPDebate on Social by Justin Lafferty, via Adweek.com/SocialTimes The biggest storyline surrounding the most recent Republican presidential debate in Iowa was the absence of frontrunner Donald Trump. The no-show certainly didn’t hurt Trump on social, where he was still the most-talked about candidate—despite not being on stage. New metrics …

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300% growth in reach over 2014 The SocialFlow platform showed massive growth in 2015.  Check out some of these stats to see what this means! DEC: 36Bn in Facebook reach (up from 13Bn in January of 2015) DEC: 40mm shares (up from 19mm in January) DEC: 937mm Facebook clicks (up from 456mm in January) 2015: …

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SocialFlow now has full ad reporting parity and beyond for Facebook, Pinterest, and Twitter campaigns The new SocialFlow Ads Pacing Dash is ideal for general and performance advertisers alike who need to track multiple complex campaigns across multiple social networks. This dash provides ad reporting parity and beyond for Facebook, Pinterest, and Twitter campaigns. Features: …

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Roll Tide or Go Tigers Go — Looking into pre-game social activity Looking forward to tonight’s BCS championship game?  Pulling for your favorite team? At SocialFlow, we took the opportunity to take a peak at the social-sphere to see what people were thinking for tonight’s big game. Whose fans are more engaged with social content …

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ZDNet surveys about the enterprise app landscape and the results include SocialFlow ZDNet took a holistic view of enterprise software at the end of 2015—looking at who is buying, what they are buying and where new products are emerging in the past and coming years.  SocialFlow is happy to be included in the short list of software …

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Time Inc.’s Real Time social product gives advertisers access to trending social content. SocialFlow is proud to power Time Inc.’s RealTime offering, helping clients like Volvo get more out of social. The recently launched campaign uses Time’s Real Time Ad product to place the Volvo brand next to the best performing Facebook posts from Time relevant …

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