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The top social brands & publishers know it’s no longer enough just to post their best content to Facebook and Twitter at the right time. Your great content competes for attention with other amazing content being created every day by the best agencies and marketing firms in the world (not to mention competing with friend status updates and breaking news). To have a chance at success, even the best social content needs an extra push to reach the top…

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It’s 2AM Wednesday morning. You have messages that must go out but your Twitter authorization token has expired and you can’t publish. What does this even mean and how do you get it fixed? It’s Saturday afternoon and Facebook just disapproved all your ads. Why? All technology has its moments but as social begins to …

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As brand marketers and publishers begin to think beyond audience acquisition, actionable at-a-glance information radiators have become vital to a successful social media strategy.

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As many of you already know, SocialFlow was one of several companies affected by a phishing attack yesterday by hackers calling themselves the Syrian Electronic Army. At no time were our customer accounts or data compromised. However, the SocialFlow Twitter handle, Facebook page, and website were, and several false posts were made from our social accounts.

I’ll give you the details of what happened at the end of this post but the real purpose here is to give you visibility into what happened behind the scenes: how we discovered the problem, what we did to contain it, and what we learned along the way. These types of attacks are unfortunately a part of today’s landscape, and we believe that discussing them is an important part of helping the social media ecosystem mature.

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Today, we are announcing the launch of Tally, a new feature that helps companies track external social media communications internally. With Tally, social media marketers can easily create, manage and monitor company-wide efforts to build brand awareness through Twitter. As more companies use social media to augment brand visibility, it’s vital that employees engage with the targeted …

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Earlier this year, Facebook introduced Threaded Comments for Fan Pages, helping business pages effectively keep track of their audience’s conversations. Now, the companies and brands using SocialFlow can take advantage of this feature to view, reply, and create threaded comments on Facebook from SocialFlow’s Listen Section. Threaded comments allow you to reply to other readers …

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We’re excited to announce the launch of a much-requested feature: labeling. Labels help you organize messages into categories. Think of labels as a way to attach additional information to messages so you can easily call them up later. You can use as many labels as you like on a message while you’re composing, while it’s …

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Every piece of content you deliver to your audience should be optimized. Retweets are no exception. Retweets should be as targeted and effective as your earned and paid Twitter content.

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Introducing SocialFlow for Mobile. SocialFlow’s intelligent platform lets you to get the maximum value from the content you share and the audiences you reach.  SocialFlow automatically delivers content to target audiences as soon as relevant conversations are gaining momentum. With SocialFlow for Mobile, you have access to our powerful optimization platform on any mobile device with a browser, including Android or …

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On Wednesday, Twitter announced a new feature that provides a more interactive experience inside a Tweet.  Our customers will also benefit from this Expanded Tweets feature where available when they optimize their content through us. You can read more about Expanded Tweets here. In the new format, people who Tweet videos from sites like YouTube, …

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