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RetentionStream Case Study: McClatchy

ABOUT MCCLATCHY: McClatchy operates 30 local media companies in 14 states, providing each of its communities with strong independent local journalism in the public interest and advertising services in a wide array of digital and print formats. McClatchy publishes iconic local brands including the Miami Herald, The Kansas City Star, The Sacramento Bee, The Charlotte …

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Top Ten to Watch in News 2019

Top Ten to Watch in Business 2019

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Case Study: SourceMedia

PROBLEM: SourceMedia has 20 B2B titles across eight verticals. Each title is tasked with using Facebook, Twitter, and LinkedIn to grow their readership, SEO authority, and brand equity – to service their existing readers/subscribers and to surface their content to people in their purview but should be. With desperate editorial teams, each title was creating …

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Case Study: Publisher Success with AttentionStream

PROBLEM: A legacy media company was keen for additional ways to monetize their content and offer new, innovative ad solutions to their advertisers. This publisher has a strong social presence on Facebook, Instagram, and Twitter. They take a lot of pride in their social success but have not been able to extract any revenue from …

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Case Study: Refinery29

CHALLENGE: The social and innovation team at Refinery29 knew they needed a tool to keep them better organized and working more efficiently. With social stakeholders across the globe, contributing to 10+ Facebook, Twitter, and Pinterest pages/accounts, they needed a solution to help them as they scaled. The social contributors, including editorial, social, branded experiences, syndication …

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Case Study: TRESemmé

OBJECTIVE: TRESemmé was interested in reaching their target audience – women, 18-35 in the US, with interest in beauty and hair – on social media with impactful, engaging messages. The haircare manufacturer’s ultimate objective was to capture user attention of social with the goal of increasing the brand’s share of voice. SOCIAL ACCELERATOR: Condé Nast‘s …

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Case Study: Meredith Corp.

OBJECTIVE: An automaker was looking for an innovative way to advertise their new model after a dramatic agency switch. They wanted to shift their strategy and targeting to address the high-end, luxury consumer on social media, hoping to make a powerful and lasting brand impression with their repositioned brand. The automaker also wanted more control …

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Case Study: Around The Clock Coverage

New York Magazine publishes content across different social channels, along with each of their sub-publications, Vulture and The Cut, 24 hours a day. Learn how SocialFlow helped their small team publish news and coverage around the clock, maximizing social growth and engagement in our latest case study:  OBJECTIVE: As a news organization, New York Magazine …

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