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Case Studies

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Allrecipes creates efficiency and drives performance with the SocialFlow Publisher Platform.   Allrecipes.com, the world’s largest digital food brand, is a food-focused social network helping home cooks further their food passions and achieve everyday food goals. The site is among the ten largest social sites receiving more than 1.3 billion visits annually. The digital content …

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Time Inc.‘s Real Time social product gives advertisers access to trending social content. SocialFlow is proud to power Time Inc.’s RealTime offering, helping clients like Volvo get more out of social. The recently launched campaign uses Time’s Real Time Ad product to place the Volvo brand next to the best performing Facebook posts from Time relevant …

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CASE STUDY SUBJECT: SocialFlow’s client is the largest video, high-speed internet, and phone provider to residential customers and also provides these services to businesses. OBJECTIVE: SocialFlow’s client and their agency partners were looking for an innovative way to capture the attention of their target audience where they are: on social and mobile. Given the geographical …

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Entertainment Weekly Logo

Leading cable and internet provider was looking for a way to target their potential customers on social and mobile. This presented a challenge to our client and their agency partners to create compelling content that would appeal to their audience on these mediums. The client was looking for a new and innovative way to get …

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Bankrate is a leading publisher, aggregator, and distributor of personal finance content on the internet. Bankrate provides proprietary, fully researched, comprehensive independent, and objective personal finance content. OBJECTIVE: Bankrate uses social media for brand discovery, audience acquisition, and increasing engagement to monetize social media traffic through ad-based platforms, while also serving members of the social …

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SocialFlow sat down with Janet Reush, Social Media Community Manager at Bankrate, to discuss managing social media for a financial brand – from challenges and successes to the evolution of social’s place within the company. Our conversation covers the role, evolution, surprises, and challenges of Social Media within a financial publisher. Janet explains how Bankrate …

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Complex media logo

SocialFlow Case Study: Complex Media is the largest and most influential collection of sites targeted at 20-something males. As a large media outlet, Complex needed to find an enterprise solution to house all of their publishing data – all accounts in one platform. They also wanted to increase clicks, retweets, and followers. Objective: Complex Media’s …

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SocialFlow has been working extensively with a leading fashion brand for a number of years, focusing on organic publishing and promoted tweets and Facebook posts. While our client’s Social team was very excited about the prospect of Direct Response campaigns on social media, their management was less convinced. SocialFlow’s account management team worked with our …

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OBJECTIVE: A travel brand, new to the market, came to SocialFlow with big goals for customer acquisition rates on social, which would ideally convert to prospective clients via the referral traffic their content would generate. At the time, the company was only about a month old and had no presence in social media. THE SOLUTION: …

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Stuart Weitzman Logo

High-end shoe designer Stuart Weitzman needed share-worthy content that would not only strengthen the community but also ignite conversations with a broader audience. Together with a fashion agency, the company created a branded film series “Walking After Midnight,” directed by James Franco and starring Stuart Weitzman shoes as worn by supermodel Petra Nemcova. SocialFlow increased …

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