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CASE STUDY SUBJECT: A leading global beauty and cosmetics company with a portfolio of iconic beauty brands. OBJECTIVE: SocialFlow’s client and their agency partners needed a tool to create a uniform strategy and voice, increase social media engagement and message relevance, and centralize social media workflow and planning. The client wanted to test SocialFlow’s capabilities …

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OBJECTIVE: A recognized digital agency working on behalf of a major consumer home furnishings company wanted to target a new product line towards men on Facebook. Traditionally their products were female oriented so this was a pretty big departure. How would they drive sales while avoiding wasted impressions on the wrong audience segments? CHALLENGE: The challenge …

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OBJECTIVE: A top-tier American beauty brand had all the pieces in place for success on social. The team produced compelling content and the company’s highly-regarded founder possesses a strong social following made up of customers and the media. But after years of using social channels to connect with their customers, the brand discovered that audience …

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SocialFlow’s client is a Five Diamond resort featuring a luxury hotel and casino, shopping, and a premium meeting and convention center. OBJECTIVE: The hotel was looking to improve distribution of content using data. The team wanted to ensure that the right offers for weekend getaways were placed in front of their audience when they were …

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