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OBJECTIVE: An automaker was looking for an innovative way to advertise their new model after a dramatic agency switch. They wanted to shift their strategy and targeting to address the high-end, luxury consumer on social media, hoping to make a powerful and lasting brand impression with their repositioned brand. The automaker also wanted more control …

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  Trending topics vary between audiences; what’s important to some, may not be important to others. Join SocialFlow co-founder, Frank Speiser and Director of Communications, Mark White, as they break down the trending stories of the week, stat by stat.  

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Data Drives Social Performance

After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we’ve concluded that how you distribute your social posts is more important to improving your engagement than what you’re posting. But what industry you’re in is a crucial factor in picking the right method. Our benchmark report describes what it means to take a …

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          In the third installment of our benchmark report, “Data Continues to Drive Social Performance,” we explore how to leverage and monetize your content as well as explain why video may be your best investment this year. Over the course of a year, our team dug deep through millions of social posts published …

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See the Video SocialFlow is collaborating with Reuters TV for live election night coverage. SocialFlow CEO Jim Anderson will be digging into real time social media data to give insight into what likely voters are consuming, what issues they are most passionate about and what it could mean to voter turn out and the election. …

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A/B testing has been a tough nut to crack for social media editors. Ever-changing audiences and the inability segment audiences in a statistically significant way has left editors with only two options: guess or give up. However, some basic SocialFlow features allow enterprise clients to essentially A/B test content on smaller pages and then use …

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If you listened to our webinar on July 12, you heard something that might have surprised you: posting to your social networks on a Sunday can actually help your performance reach.   Our Co-Founder and Chief Product Officer, Frank Speiser, did some research over the course of one year and he found that the highest reach per …

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            This second installment of the Benchmark Study on Organic Publishing to Social Networks analyzed social performance of more than 8 million social posts across 54 languages. These posts reached consumers in every country on the planet and generated more than 5 billion clicks and social interactions. This white paper …

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Automated categorization has been on every publishers’ wish list. We’ve always provided SocialFlow labels, but that requires the editorial users to tag content manually. We’re pleased to announce we’ve fully automated content categorization! The SocialFlow classifier is a proprietary artificial intelligence (AI) system which automates editorial content  categorization. We are currently classifying posts according to …

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NewYork Logo

New York Magazine publishes content across different social channels, along with each of their sub-publications, Vulture and The Cut, 24 hours a day. Learn how SocialFlow helped their small team publish news and coverage around the clock, maximizing social growth and engagement in our latest case study:  OBJECTIVE: As a news organization, New York Magazine …

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