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PROBLEM: A legacy media company was keen for additional ways to monetize their content and offer new, innovative ad solutions to their advertisers. This publisher has a strong social presence on Facebook, Instagram, and Twitter. They take a lot of pride in their social success but have not been able to extract any revenue from …

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CHALLENGE: The social and innovation team at Refinery29 knew they needed a tool to keep them better organized and working more efficiently. With social stakeholders across the globe, contributing to 10+ Facebook, Twitter, and Pinterest pages/accounts, they needed a solution to help them as they scaled. The social contributors, including editorial, social, branded experiences, syndication …

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OBJECTIVE: TRESemmé was interested in reaching their target audience – women, 18-35 in the US, with interest in beauty and hair – on social media with impactful, engaging messages. The haircare manufacturer’s ultimate objective was to capture user attention of social with the goal of increasing the brand’s share of voice. SOCIAL ACCELERATOR: Condé Nast‘s …

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OBJECTIVE: An automaker was looking for an innovative way to advertise their new model after a dramatic agency switch. They wanted to shift their strategy and targeting to address the high-end, luxury consumer on social media, hoping to make a powerful and lasting brand impression with their repositioned brand. The automaker also wanted more control …

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  Trending topics vary between audiences; what’s important to some, may not be important to others. Join SocialFlow co-founder, Frank Speiser and Director of Communications, Mark White, as they break down the trending stories of the week, stat by stat.  

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Data Drives Social Performance

After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we’ve concluded that how you distribute your social posts is more important to improving your engagement than what you’re posting. But what industry you’re in is a crucial factor in picking the right method. Our benchmark report describes what it means to take a …

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          In the third installment of our benchmark report, “Data Continues to Drive Social Performance,” we explore how to leverage and monetize your content as well as explain why video may be your best investment this year. Over the course of a year, our team dug deep through millions of social posts published …

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See the Video SocialFlow is collaborating with Reuters TV for live election night coverage. SocialFlow CEO Jim Anderson will be digging into real time social media data to give insight into what likely voters are consuming, what issues they are most passionate about and what it could mean to voter turn out and the election. …

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A/B testing has been a tough nut to crack for social media editors. Ever-changing audiences and the inability segment audiences in a statistically significant way has left editors with only two options: guess or give up. However, some basic SocialFlow features allow enterprise clients to essentially A/B test content on smaller pages and then use …

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If you listened to our webinar on July 12, you heard something that might have surprised you: posting to your social networks on a Sunday can actually help your performance reach.   Our Co-Founder and Chief Product Officer, Frank Speiser, did some research over the course of one year and he found that the highest reach per …

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