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Leading cable and internet provider was looking for a way to target their potential customers on social and mobile. This presented a challenge to our client and their agency partners to create compelling content that would appeal to their audience on these mediums. The client was looking for a new and innovative way to get …

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            After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we’ve concluded that how you distribute your social posts is more important to improving your engagement than what you’re posting. But what industry you’re in is a crucial factor in picking the right method. Our benchmark report describes …

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Bankrate is a leading publisher, aggregator, and distributor of personal finance content on the internet. Bankrate provides proprietary, fully researched, comprehensive independent, and objective personal finance content. OBJECTIVE: Bankrate uses social media for brand discovery, audience acquisition, and increasing engagement to monetize social media traffic through ad-based platforms, while also serving members of the social …

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SocialFlow sat down with Janet Reush, Social Media Community Manager at Bankrate, to discuss managing social media for a financial brand – from challenges and successes to the evolution of social’s place within the company. Our conversation covers the role, evolution, surprises, and challenges of Social Media within a financial publisher. Janet explains how Bankrate …

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MAGAZINE MEDIA INDUSTRY IS FIRST TO CAPTURE AND REPORT SOCIAL MEDIA ACTIVITY ACROSS NETWORKS Results of the first Magazine Media 360° Social Media Report, released today by MPA – The Association of Magazine Media, revealed new insights into the performance of 166 magazine media brands on Facebook, Twitter, Google+, Instagram and Pinterest. The report is based …

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SocialFlow Case Study: Complex Media is the largest and most influential collection of sites targeted at 20-something males. As a large media outlet, Complex needed to find an enterprise solution to house all of their publishing data – all accounts in one platform. They also wanted to increase clicks, retweets, and followers. Objective: Complex Media’s …

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SocialFlow has been working extensively with a leading fashion brand for a number of years, focusing on organic publishing and promoted tweets and Facebook posts. While our client’s Social team was very excited about the prospect of Direct Response campaigns on social media, their management was less convinced. SocialFlow’s account management team worked with our …

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OBJECTIVE: A travel brand, new to the market, came to SocialFlow with big goals for customer acquisition rates on social, which would ideally convert to prospective clients via the referral traffic their content would generate. At the time, the company was only about a month old and had no presence in social media. THE SOLUTION: …

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Click here to download the white paper! Today we’re excited to publish Data Drives Social Performance:  The Benchmark Study on Organic Publishing to Social Networks.  This piece of research has been several months in the making, and spans 1.6 million posts that generated nearly 1.5 billion engagements (nearly 1,000 engagements per post!). Much attention has …

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Sign up for our FREE webinar Did you know there are over 300 million registered users on LinkedIn? That means your customers, potential employees, evangelists and maybe even investors are on LinkedIn and eager to connect with you. As our Vice President of Product Development, I’m excited to run a webinar that will show you …

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