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What does Gatorade have to do with chips? How many people follow both Justin Beiber and the Economist? Which music artists should Pepsi invest in based on what their audience cares about? Which major news audience showed a disproportionate amount of interest in the term “transgendered clownfish”?

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Ricky Powell explains why in life, as well as in art, timing matters.

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When it comes to the streets of New York City…timing really is everything. SocialFlow was out pounding the pavement for this latest dispatch, the second in a series. See the first one here.

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A couple of weeks ago, we announced a partnership with the technology publication AllThingsD. In this SocialFlow interview, social media editor Drake Martinet (@WithDrake) explains the way the publication use SocialFlow to create custom subscription options for AllThingsD’s readers and Twitter followers.

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How important is timing? In this first episode of a multi-part series, SocialFlow takes to the streets of New York City to talk to a group of people for whom timing is everything…chess players. When does timing matter most to you?

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Check out this video, where SocialFlow VP of Research and Development Gilad Lotan answers questions about using Twitter to engage audiences, as well as expanding on his study, Engaging News Hungry Audiences Tweet by Tweet: An audience analysis of prominent mainstream media news accounts on Twitter.

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Frank Speiser, co-founder of SocialFlow, appears on #TECHi presented by Allen Gerritsen, the show that gives you the rapid-fire tech issues of the day.

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A full hour before the formal announcement of Bin-Laden’s death, Keith Urbahn posted his speculation on the emergency presidential address. Little did he know that this Tweet would trigger an avalanche of reactions, Retweets and conversations that would beat mainstream media as well as the White House announcement.

Keith Urbahn wasn’t the first to speculate Bin Laden’s death, but he was the one who gained the most trust from the network. Why did this happen?

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