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Click Here to Sign Up Please join us as social media thought leader and SocialFlow co-founder Frank Speiser presents “The Measurements that Matter.” Audience acquisition, clicks, impressions, retweets, likes, favorites and shares are all important metrics—but in which context? What do they mean for your business goals? High CTR can be extremely important in some …

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SocialFlow’s client is a Five Diamond resort featuring a luxury hotel and casino, shopping, and a premium meeting and convention center. OBJECTIVE: The hotel was looking to improve distribution of content using data. The team wanted to ensure that the right offers for weekend getaways were placed in front of their audience when they were …

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Thursday, April 19, 2012 1:00 PM – 2:00 PM EDT Register here “My real competition is 30 million status updates,” -Shiv Singh, head of digital at PepsiCo “The bottleneck used to be distribution, now it’s attention,” -Mike Perrone, cofounder of SocialFlow Once marketers could rely on well-established methods of distribution like print and TV to …

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Wednesday, SocialFlow co-founder Mike Perrone spoke at Digital Music Forum East about the urgent need for the music industry to understand the opportunity they have with social media to generate return on their investment. Check out his appearance in the video below:

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Last week was a very exciting one for us at SocialFlow — we participated and sponsored events for Social Media Week from coast to coast. Here are a few highlights: Below, check out highlights of our panel at Digitas “What’s Your Secret Weapon in Social?” This panel featured Digiday’s Brian Morrissey,  Digitas’ Jordan Bitterman, Pepsico’s George …

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Missed our panel yesterday at Digitas for Social Media Week? You’re in luck — we taped it! Above in four parts is a playlist of the entire panel, featuring Digiday’s Brian Morrissey,  Digitas’ Jordan Bitterman, Pepsico’s George Smith Jr. and our own Michael Chin. 

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Tomorrow, Wednesday February 15, SocialFlow and Digitas are hosting a lunch and panel discussion for Social Media Week, where we will be discussing secret weapons in social media and how they can be deployed for an edge in the social space. As part of this initiative, we asked YOU what your secret weapon is. There is still 1 more day left to get …

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What does Gatorade have to do with chips? How many people follow both Justin Beiber and the Economist? Which music artists should Pepsi invest in based on what their audience cares about? Which major news audience showed a disproportionate amount of interest in the term “transgendered clownfish”?

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Ricky Powell explains why in life, as well as in art, timing matters.

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When it comes to the streets of New York City…timing really is everything. SocialFlow was out pounding the pavement for this latest dispatch, the second in a series. See the first one here.

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