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optimization vs scheduling 2

Optimize Your Posts to Earn Attention Every publisher on social media (whether a media company, brand, retailer or even an individual) is competing for attention against every other post and topic that appears in their audience’s timeline. People are much more apt to pay attention and take a desired action — whether a click, RT, …

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twitter automation

Twitter recently released an announcement limiting the ability of users to perform coordinated actions across multiple accounts. These changes, intending to minimize spam, will be made to the Twitter API and will affect all users of third-party publishing services including SocialFlow. These changes will go into effect this Friday, March 23, 2018. What Twitter is …

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3 ways to monetize your social media

Traditionally, media companies monetize social via referral traffic back to their website(s). That fits well with the various ways media companies monetize web traffic (most notably advertising, subscriptions, events, and merchandising), but is subject to volatility as the social platforms change their algorithms and themselves see traffic increases and declines. Referral traffic from social networks …

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Facebook Domain Verification

A staggering 90% of the engagement comes from only 10% of the posts – and with Facebook’s recent algorithm change, getting your post noticed is going to be even harder. It’s time to revisit your social strategy and ask yourself these three questions to make sure you’re not missing any opportunities. 1: Are you still …

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Twitter sending more clicks to publishers

Our latest coffee talk, Twitter Optimism, jumps into some new data we found out about Twitter in regards to clicks-per-post traffic being sent to publishers versus Facebook. Back in December, we saw a slow, but steady, increase in click per post traffic. On the data graph below, you can see the gap between the Facebook …

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Earlier this year, we released Installment #3 of our Benchmark Study. This study analyzed nearly 18 million social posts from 2016. One of the analysis looked at the performance of social posts based on when they were posted and the results may surprise you. Download the full report here. We have found that most publishers …

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Continuing his tour down under, SocialFlow CEO Jim Anderson joins us live from Queenstown, New Zealnd and looks at Twitter’s recent eye tracking study and what it says about the effectiveness of Twitter ads and how they contribute to Holiday spending.   Also, has Facebook reached peak ad load in the newsfeed? How will they …

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Join us on Friday afternoons for our latest video series, Coffee Talk, where members of our team discuss the latest trends and news of the week, socially speaking. #GrabYourWallet gains momentum with media coverage – on today’s episode of Coffee Talk with Mark White and Jim Anderson                   …

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  For the full interview: http://sflow.us/I5Ma8tK Earlier this week, Jim joined the team at Cheddar to discuss how the election drove Facebook usage and revenue for the end of 2016. Tune in to hear Jim’s response to the question, “Do you think President Trump and the election was good for social media platforms, and the …

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Behind the Glass is our latest video series where members of our team will break down facts and stats behind the latest news and trends in social media. In today’s episode, Jim explores what defines success for media companies on social networks.       To view these episodes live, follow us on Facebook and …

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