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A/B testing has been a tough nut to crack for social media editors. Ever-changing audiences and the inability segment audiences in a statistically significant way has left editors with only two options: guess or give up. However, some basic SocialFlow features allow enterprise clients to essentially A/B test content on smaller pages and then use …

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SocialFlow recently enabled the ability to add “alt text” to Twitter images. This is currently a Twitter feature available to API partners to promote accessibility on Twitter for blind or visually impaired users who use screen readers. It is not a required field when posting images to Twitter. The Alt Text is not something visible …

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Join us on Thursday afternoons for our weekly Facebook Live as members of our team discuss the latest news/trends/stats in social media and the impact to publishers and media companies. In this week’s episode, CEO Jim Anderson and our Director of Communications, Mark White, discuss Twitter’s updates, Facebook’s “Friendship Paradox” and success for one NFL mom. Twitter …

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UPDATE: As of August 30, Twitter Organic Publishing allows for the ability to upload animated gifs up to 15MB in size, as well as videos officially to be 140- seconds long and 512MB SocialFlow now allows users to create Video Tweets. This is ideal for posting short form descriptive video with a link to longer form content. …

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The Donald trumps Clinton, Sanders on social media By Marissa Lang, via San Francisco Chronicle, April 4, 2016 READ THE ARTICLE IN THE SAN FRANCISCO CHRONICLE In 12 months, the country has collectively spent more than 1,284 years reading about Donald Trump on social media. The Republican presidential candidate’s reach is unprecedented, according to the …

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How much value is derived from media coverage– social and otherwise? So anyone can tell that Donald’s Trump Presidential bid is getting far more attention than the other candidates’. But what does that mean and what is the value of the social attention? At SocialFlow we started to crunch some numbers to see just how …

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Time Inc.’s Director of Product and Operations, Ben Kaplan, joined us backstage to answer some questions about the state of the industry. Ben talked about how Time Inc. is using social to unlock additional advertising revenue, how media companies social strategies have changed over time and where he thinks publisher content will be consumed in …

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Would it surprise you to learn that Donald Trump was the most tweeted about celebrity in January? Beating out the likes of Kayne, Bieber, Drake, Rihanna and David Bowie, #Trump was mentioned in over 14 million posts and was the top tender in 21 of the 31 days of the month. Is there a correlation …

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In Absence, Donald Trump Still Dominated #GOPDebate on Social by Justin Lafferty, via Adweek.com/SocialTimes The biggest storyline surrounding the most recent Republican presidential debate in Iowa was the absence of frontrunner Donald Trump. The no-show certainly didn’t hurt Trump on social, where he was still the most-talked about candidate—despite not being on stage. New metrics …

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As we enter 2015, it’s a good time to take stock of how far social marketing has come, and where it might be headed. The lion’s share of social marketing attention this year has centered around organic reach, specifically the steps Facebook has taken to decrease it for marketing messages. Twitter continued to build out …

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