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How much value is derived from media coverage– social and otherwise? So anyone can tell that Donald’s Trump Presidential bid is getting far more attention than the other candidates’. But what does that mean and what is the value of the social attention? At SocialFlow we started to crunch some numbers to see just how …

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Time Inc.’s Director of Product and Operations, Ben Kaplan, joined us backstage to answer some questions about the state of the industry. Ben talked about how Time Inc. is using social to unlock additional advertising revenue, how media companies social strategies have changed over time and where he thinks publisher content will be consumed in …

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Would it surprise you to learn that Donald Trump was the most tweeted about celebrity in January? Beating out the likes of Kayne, Bieber, Drake, Rihanna and David Bowie, #Trump was mentioned in over 14 million posts and was the top tender in 21 of the 31 days of the month. Is there a correlation …

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In Absence, Donald Trump Still Dominated #GOPDebate on Social by Justin Lafferty, via Adweek.com/SocialTimes The biggest storyline surrounding the most recent Republican presidential debate in Iowa was the absence of frontrunner Donald Trump. The no-show certainly didn’t hurt Trump on social, where he was still the most-talked about candidate—despite not being on stage. New metrics …

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As we enter 2015, it’s a good time to take stock of how far social marketing has come, and where it might be headed. The lion’s share of social marketing attention this year has centered around organic reach, specifically the steps Facebook has taken to decrease it for marketing messages. Twitter continued to build out …

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Optimize Paid Social Advertsing

Advertising on Social continues to grow in popularity and evolve. It is no longer a question of if you will advertise in Social Media, it’s how much budget and time will you allocate to it. With more people logging in to Facebook daily than not, it has become THE ad buying destination on Social. In …

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You have several country-specific Twitter handles to handle your international customers.  But, many international fans of your product have followed your corporate Twitter handle.  Sending them Tweets in the wrong language is not a winning strategy!  Nor is sending them Tweets about an event in a country other than their own.  SocialFlow now has a …

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Today represents a big milestone in the history of SocialFlow. We’re delighted to announce that we’ve closed our Series A round of funding and that we’ve also finalized our partnership with Twitter. This enables us to do many things, but most importantly, it allows us to continue building great products that help our customers increase …

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