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For the past 8 years, content marketing has seen an average annual growth rate of 16%. According to The Drum, the content marketing industry is set to be valued at a staggering $413 billion by 2021, more than doubling its current value. Are you seeing a trend yet? With nearly a third of all marketing …

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With the announcement of Facebook’s Watch tab, SocialFlow’s Frank Speiser and Jim Anderson talk about what this means for both Facebook and Facebook users.   Read Facebook’s Watch Announcement  To view these episodes live, follow us on Facebook and keep an eye out for Facebook Live chats and other announcements! And for our full video …

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Facebook announced  Watch and Show Pages in August. In the last few weeks, there has been a buzz about this new platform and the new content that it will distribute.  Our Jim Anderson took some time to give a primer on what Show Pages are, how they work and the likely path to monetization.  Read …

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SocialFlow’s Frank Speiser and Mark White discuss how social media is reacting to the continued news stories of government officials with Russian involvement. We’ve pulled new data to see what is resonating with social audiences and what stories are getting the most social traction.   Read the Buzzfeed Article  To view these episodes live, follow us on …

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Popular/viral videos are a point of pride for publishers and media companies, but more often than not, these videos don’t make ANY money for the publisher who created them.  Because social videos don’t produce any clicks through to a publisher’s site, a video monetization plan is essential. SocialFlow’s Jim Anderson and Mark White discuss how …

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Increasingly, brands are relying on influencers to help them promote their products and messages across social media (and beyond). But a recent article shows that advertisers can’t always accurately evaluate who they are working with; fake influencers were created and sold through to advertisers to show how easy it is to fall for a fraud. …

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With over 3 billion people using social media, it seems like a no brainer to leverage social promotion to get your messages out.  But, people only have 24 hours in their day, and with an increasing amount of social messages, competition for user’s attention has never been tougher. How can publishers/media companies ensure that their …

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How will Facebook solve monetization for video content?  Rumblings of changes to the current state, midroll ads, beg the question of what could be a better option for publishers, content producers, advertisers AND Facebook users.  SocialFlow’s Jim Anderson and Mark White discuss:   To view these episodes live, follow us on Facebook and keep an eye …

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Continuing his tour down under, SocialFlow CEO Jim Anderson joins us live from Queenstown, New Zealnd and looks at Twitter’s recent eye tracking study and what it says about the effectiveness of Twitter ads and how they contribute to Holiday spending.   Also, has Facebook reached peak ad load in the newsfeed? How will they …

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SocialFlow CEO Jim Anderson joins us live from Syndey, Australia to fill us in on the specific challenges media companies are dealing with on the other side of the world. Scale, Monetization and Video are the three most critically important topics in Australia– not much different than what is top of mind for our clients …

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