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CT- Now more than ever

With so many social media platform changes facing brands recently, is your content marketing strategy ready? Check out our coffee talk as we discuss the importance of automation and how it can help your brand now more than ever.

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Has Facebook & Cambridge Analytica’s news affected your content’s reach? Now more than ever, automation is the key to reaching your readers with all the recent changes to the social network. Check out our coffee talk as we discuss what Facebook is doing in terms of users’ privacy and how it will affect your brand.

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twitter automation

Spammers give the rest of us a bad name, and now we’re all going to be feeling the repercussions. Last week, Twitter released an announcement that will forever change the way publishers and media companies with multiple handles share their content. Twitter stated changes would be made to the Twitter API to limit the ability …

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direct brands

According to Interactive Advertising Bureau, the association finds that such “Direct Brands” are gradually supplanting the “Indirect Brands” that have dominated the consumer economy since its origins in the late 1870s. Direct brands such as Casper or Warby Parker rely on direct marketing and performance marketing in order to tell their brand story. But, what …

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Instagram now allows for brands to use third-party platforms, including SocialFlow, to publish, schedule, and manage all posts. SocialFlow’s CEO Jim Anderson highlights monetizing Instagram through AttentionStream and rebalancing social media distribution. Monetizing Your Instagram Posts: Take your high-quality editorial posts that generate the lionshare of the engagement on social media platforms and turn those …

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Twitter sending more clicks to publishers

Our latest coffee talk, Twitter Optimism, jumps into some new data we found out about Twitter in regards to clicks-per-post traffic being sent to publishers versus Facebook. Back in December, we saw a slow, but steady, increase in click per post traffic. On the data graph below, you can see the gap between the Facebook …

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instagram and socialflow logo

SocialFlow’s development teams are working to implement Instagram into our Publisher Platform, giving our customers similar capabilities for Instagram to those that they currently enjoy publishing to Facebook, Twitter, Apple News, LinkedIn, and Pinterest. We want to make sure that we incorporate the Instagram functionality in ways that improve the publishing experience, meaning that we’re …

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3 ways to monetize your social media

Digiday recently released a confessional article by a publisher audience development head claiming that “Facebook will completely deprioritize publishers.” In this week’s Coffee Talk, we dive into whether or not this claim is overblown. SocialFlow’s CEO Jim Anderson and Director of Communications Mark White discuss how Facebook is constantly tweaking their algorithm, resulting in deprioritizing …

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Longer tweets metrics

The early verdict is in: Our latest data shows that people are retweeting and liking longer tweets (>140 characters) almost 2X more than shorter ones. Twitter rolled out their expansion to the general public in early November of this year. The company said that the decision for longer tweets came from the realization of the …

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For the past 8 years, content marketing has seen an average annual growth rate of 16%. According to The Drum, the content marketing industry is set to be valued at a staggering $413 billion by 2021, more than doubling its current value. Are you seeing a trend yet? With nearly a third of all marketing …

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