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Coffee Talk

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Coffee Talk: Is Facebook Deprioritizing Publishers?

Digiday recently released a confessional article by a publisher audience development head claiming that “Facebook will completely deprioritize publishers.” In this week’s Coffee Talk, we dive into whether or not this claim is overblown. SocialFlow’s CEO Jim Anderson and Director of Communications Mark White discuss how Facebook is constantly tweaking their algorithm, resulting in deprioritizing …

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Longer tweets metrics

The early verdict is in: Our latest data shows that people are retweeting and liking longer tweets (>140 characters) almost 2X more than shorter ones. Twitter rolled out their expansion to the general public in early November of this year. The company said that the decision for longer tweets came from the realization of the …

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For the past 8 years, content marketing has seen an average annual growth rate of 16%. According to The Drum, the content marketing industry is set to be valued at a staggering $413 billion by 2021, more than doubling its current value. Are you seeing a trend yet? With nearly a third of all marketing …

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With the announcement of Facebook’s Watch tab, SocialFlow’s Frank Speiser and Jim Anderson talk about what this means for both Facebook and Facebook users.   Read Facebook’s Watch Announcement  To view these episodes live, follow us on Facebook and keep an eye out for Facebook Live chats and other announcements! And for our full video …

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Data Drives Social Performance

After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we’ve concluded that how you distribute your social posts is more important to improving your engagement than what you’re posting. But what industry you’re in is a crucial factor in picking the right method. Our benchmark report describes what it means to take a …

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