After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we’ve concluded that how you distribute your social posts is more important to improving your engagement than what you’re posting. But what industry you’re in is a crucial factor in picking the right method.

Our benchmark report describes what it means to take a “data-driven” approach to social publishing. You’ll see that shifting from Scheduling posts to a Data-Driven approach requires a different mindset. We use the analogy that it’s a bit like moving from meals every day at a fixed time, to instead eating meals when you’re actually hungry. Only in this case, it’s when your audience is hungry for content.

To instantly download the full white paper, please complete this form:

Join Jim, Mark and our VP of Strategy, Stephanie Fossan, as they provide a sneak peek to our new Benchmark Report, along with our accompanying webinar. To download the report and for more info on the webinar, click HERE

 

Written by Sarah Donna