November 28, 2017 Blog, Coffee Talk, Videos

For the past 8 years, content marketing has seen an average annual growth rate of 16%. According to The Drum, the content marketing industry is set to be valued at a staggering $413 billion by 2021, more than doubling its current value. Are you seeing a trend yet?

With nearly a third of all marketing budgets currently dedicated to content marketing, this number is set to increase in 2018 with more focus on branded content and sponsored editorials.

“What’s the difference?”

Branded Content: The generating of content as a way to promote the particular brand which fund’s the content’s production.

Sponsored Editorial: Making existing editorial content available for advertiser sponsorship.

Join us for our Coffee Talk as we discuss the benefits of branded content and sponsored editorials and learn how you can unlock your social ad inventory.

Written by Alexis Bogobowicz