August 22, 2017 Blog, Insights, Videos

Increasingly, brands are relying on influencers to help them promote their products and messages across social media (and beyond). But a recent article shows that advertisers can’t always accurately evaluate who they are working with; fake influencers were created and sold through to advertisers to show how easy it is to fall for a fraud.  SocialFlow’s Jim Anderson and Mark White discuss: 

Read more about the “fake influencers.”

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Written by Maura Dailey