In his report, “Data Defines The Future Of Social Relationship Platforms. How And Why Emerging SRPs Are Overtaking Established Vendors,” Nate Elliot, Vice President, Principal Analyst at Forrester explained the new “data-in, data-out” model that is transforming the social media industry.
The report focuses on data, which is key, but also hints at the much larger story:
“The reason that the first generation SRP’s aren’t delivering the best possible results, is because they aren’t taking distribution seriously. Having a solid distribution strategy is the key to success in social.”
SocialFlow believes distribution is paramount to success on social. Good content with great distribution will always trump great content with poor or mediocre distribution. Imagine the power of great content with great distribution!
Based on our experience working with some of the leading brands and publishers in the world, we believe there are a few other pieces to intelligently supercharging your distribution to social channels. Three of the most important are real-time relevance, likelihood of converting attention, and driving smart paid distribution using click and engagement signals.
Let’s break those down:
1. Real-Time Relevance: How relevant is your content to the current interests of your audience segments who are available right now.
2. Likelihood of Converting Attention: What is the chance your message will convert available audience from the conversations they are coalescing around on the graph to the conversation you want to have.
3. Driving Smart Paid Distribution Using Click and Engagement Signals: Why reach 6% of your audience when you can reach all of your audience? Determine the messages most likely to derive positive engagement from paid by looking at those which had great early results via owned channels.
To read the report in its entirety courtesy of SocialFlow, click here: