A major online social celebrity news outlet wanted to drive engagement and raise awareness around an upcoming major motion picture release to support the objectives of one of their premiere advertisers.
The goal was to obtain a higher than average amount of retweets, favorites, clicks and mentions for promoted tweets at a lower than average cost per engagement. As a newer player in the celebrity entertainment space, they needed a tool that could deliver superior results in order to meet their client’s goals and win repeat business.
SocialFlow has a track record of delivering above industry-average results so they decided to see what kind of impact it would have on the promotion of their entertainment-related content. They found that using SocialFlow delivered superior results on a consistent basis and taught them how to better position their team to utilize their social data for insights and targeting. When the campaign ended, the results were unambiguously positive and implementing SocialFlow became a company-wide initiative.