Frequently Asked Questions
SocialFlow is the first social media optimization technology to apply a scientific approach to understanding the real-time value of content on the social graph. With unparalleled access to the Twitter and Facebook data streams, the company developed the SocialFlow AttentionScore™ technology that is able to understand and quantify audience, attention, topics and engagement to provide an accurate value assessment of social media content for brands and businesses. This technology powers the company’s Optimized Publisher™ to help clients extract value from their social media content that results in increased and sustained growth for companies.
What do you mean by ‘optimization’?
Optimization simply means getting your content out in front of your audience when it is most likely to yield the kind of actions you want, whether that means views, clicks, shares, Retweets, conversions or subscriptions. When you’re competing against millions of other updates on Twitter and Facebook, finding those intervals can be very difficult. SocialFlow makes it easy to find more of those opportunities, and easy to understand and improve your performance.
How does SocialFlow work?
SocialFlow is world’s first social media optimization platform that applies a scientific approach to the constantly changing factors that affect whether a Tweet or Facebook update will connect with actions…or go unnoticed. To get you maximum opportunity to connect with your audience, we consider three critical factors: relevant message (which of your messages is most likely to connect), right audience (who’s online now), and right time (when’s the perfect moment to publish this content).
What is the Optimized Publisher™?
The Optimized Publisher™ is the industry’s first intelligent publishing platform that analyzes real-time audience availability, topical receptivity and potential attention and engagement on the social graph. The Publisher lets businesses know and leverage the precise value of each piece of content they publish using the SocialFlow AttentionScore™ technology, which makes the task of maximizing clicks, likes, shares, Retweets, mentions and follower growth scalable and efficient.
What is the SocialFlow AttentionScore™ algorithm?
The SocialFlow AttentionScore™ algorithm is a way of scoring how well your content is predicted to do with your audience–how much it will get clicked on, shared, “liked” and Retweeted. To find it, we look at a variety of factors, including the past performance of your content and how many of your followers are online and engaged when we send a piece of content out.
How long does it take to get set up?
Just a few minutes–and we have a handy wizard to help walk you through the setup process.
Can I add more accounts later?
Of course! Our plans are very flexible and you can always add more accounts as you need to.
