Yesterday we had Nate Elliot, Vice President, Principal Analyst at Forrester Research, Inc. present findings from his report in the March 2014 Forrester Report. Joining Nate, was Hannah Ettema, Communications and Development Associate for the National Forest Foundation, a SocialFlow client.
Nate focused his presentation on the struggles marketers face, as well as how ‘Data In’ and ‘Data Out’ will revolutionize social publishing and measurement.
Main points of discussion included:
– Connecting social data to content libraries makes asset creation simple
– A new breed of SRPs are using “Data In” to meet marketers’ needs
– Studying user behaviors can help marketers post at the right moment
– The best new SRPs go beyond insights to offer automation
Hannah focused her presentation on the challenges she faces in scheduling content, finding content and finding the time. She spoke to how SocialFlow helps her organize that content and send it to the National Forest Foundation’s followers in a timely and appropriate manner.
Click here for a the recording of yesterday’s webinar.