Take a deeper dive into the latest report from Forrester Research by joining our webinar: “Data Defines The Future of Social Relationship Platforms” with our guest, Nate Elliot, Vice President, Principal Analyst at Forrester Research, Inc. on Wednesday, April 23rd at 2pm est.
In the report, Mr. Elliot writes: “How can SRPs better solve marketers’ toughest problems – and help vendors stand out from the pack.” Elliot identifies several struggles facing marketers, including how they “can’t measure effectively,” how they “don’t know what content to post,” and how some marketers, “don’t have the human resources they need to succeed.”
- 52% of marketers stated their biggest challenge – when thinking about how they “post content to or engage with fans on their branded profiles” – is measuring the performance of their branded profiles
- 39% were challenged with finding or creating content to publish
- 20% struggled with scheduling posts and creating a content calendar