This past weekend at the SocialFlow offices, something big was taking shape.
A mural, the brainchild of co-founder Frank Speiser, was commissioned to depict the flow of language across time from the hieroglyphics of the ancient Egyptians to spray-art on the side of a No. 2 train headed to Brooklyn.
Due to the clandestine nature of the operation, carried out by legendary NYC graffiti artists Redy Roc Redz and Serve of Tuff City Styles (@tuffcitystyles), Frank wasn’t sure what to expect when the rest of the office walked in on Monday.
Betaworks CEO John Borthwick (@borthwick) responded thusly via Twitter upon seeing the mural:
But it wasn’t the team’s only brush with the velocity of popular communication writ large this week. This morning, Borthwick again stood before a graffitti’d image (this time of the 140 Character Conference logo), as the first speaker to tackle the theme of “the State of Now.”
“This is a time of massive creativity and massive opportunity,” he said of the real-time web.
Taking the stage immediately after the Betaworks CEO was SocialFlow VP of Research and Development Gilad Lotan (@gilgul), with a brief but information-packed investigation of how language, networks and timing can propel messages to spread like wildfire.
Below is his Slideshare, and you can check out the Bin Laden Tweet study he references here.
Other highlights of the way major brands and media personalities are using the real-time web to harness deeper engagement with their audiences, readers, and sources:
Sesame Street (@sesamestreet) explained their unique approach to Twitter: they strive not to communicate information or market their programming but instead to capture the voice of their characters. Why? Not because the toddler set is tweeting (yet) but because in this way they can remind parents of what they loved about growing up with Sesame Street, and further engage them in their children’s ongoing education.
Andy Carvin (@acarvin) of NPR spoke with Jennifer Preston of the New York Times about the urgent need for journalists to develop authority and credibility on Twitter. Carvin credits his relationship with the lesbian and gay community in the Middle East with an early tip off that “A Gay Girl in Damascus” might be a hoax.
Alon Nir (@thekotel) gave a humorous lesson in the “Anti-Startup” as he guided the audience through his founding of a Twitter account that collects prayers and delivers them to the Western Wall in Jerusalem.
Tim Armstrong of AOL (@timarmstrongaol) said that the future of online is happening offline, on the local level, and building a strong real-time link is what he is attempting to do with Patch.
How hundreds of dedicated Tweeters keep up with one of the fastest-moving conferences around:
If you’d like to learn more about how SocialFlow works with brands, publishers and retailers to help them better capture conversational opportunities and time their tweets to reach the broadest possible audience, please sign up right here.
–@amandamccormick, Marketing Manager, @socialflow