What SocialFlow Does
Why three key factors affect the resonance of your messages.
Conversations on Twitter and Facebook have value, and when it comes to extracting that value from a complex set of interrelated factors, SocialFlow leads the way. Only the SocialFlow AttentionScore™ can score and optimize your content against what your audience is doing, talking about and clicking on in real-time on Twitter and Facebook. To find out how it works, explore the Optimization Equation below:
THE OPTIMIZATION EQUATION
To truly engage constantly shifting audiences on the social graph, you need to be mindful of a whole set of different, changing factors:
Relevant Message
Which conversations and topics resonate with your audience?
The SocialFlow AttentionScore™ algorithm uses data from the Twitter firehose and other data sources to dynamically rank and re-rank your messages in real-time based on what your followers are most receptive to.
Right Audience
Who’s available to you?
SocialFlow factors in what portion of our audience is available to you and will likely take a desired action at any moment in time.
Right Time
When is your audience engaged, receptive and likely to act?
SocialFlow factors in what portion of our audience is available to you and will likely take a desired action at any moment in time.
Right Performance
Maximum potential engagement, insight and audience growth
SocialFlow dynamically publishes the best message at the best time to ensure maximum potential engagement.
