Jim Anderson, our CEO, writes about the importance of LinkedIn to your social media efforts in iMedia Connection:
“The battle for attention and the growth in content on social networks has made it increasingly difficult for brands to get their message noticed by the right people. And while much attention is justifiably focused on the creation of quality content, that ends up being only half the battle. A marketer must also make sure the content is seen. Doing that requires the marketer to understand “where” and “when” to publish the content.
Facebook and Twitter posts have become staples of most social campaigns, due to their large audiences. Google+ posts have risen in prominence due to their impact on search results. Now LinkedIn is poised to capitalize on its unique advantages to play a role in social marketing efforts…”
For the full article, please click here.