We have an exciting product update to our platform for an Instagram feature you’ve been waiting for! Introducing optimization and active audiences for Instagram on SocialFlow.

  • Users will now have active audience metrics for their Instagram Publishing accounts. This will show up on the publish page and the calendar page.


The Active Audience count shows you exactly how your audience is engaging with your Instagram content rather than how they are behaving across Instagram as a whole.


  • Users are able to Optimize their posts.


Optimization means not having to guess when the best time to deliver your message is or how often. SocialFlow’s optimization uses predictive analytics and A.I. to ensure content is published at the best time for increased engagement. Algorithms analyze user behavior and then optimize each post based on real-time data.

For all Instagram features on SocialFlow, click here.

Getting Started:

In order to connect your Instagram account to SocialFlow, You must have an Instagram Business Profile that’s linked to the Facebook Page for your business. See below for step-by-step directions that will get you publishing your Instagram content from SocialFlow in no time!

instagram publishing

How to Connect Your Facebook Page to Your Instagram Business Account

1. Connect the Facebook Page to the Instagram Business Account
Go to your Page’s Settings and click Instagram, then log in to your Instagram account:

If the account is not an Instagram Business Account, you will be prompted to set up your Business Profile:

Continue through the steps to convert the account to an Instagram Business Account. When you are done, you will have successfully connected the Page to the Instagram Business Account. Source: Facebook

How to Connect Your Instagram Account to SocialFlow

1. Log into SocialFlow dashboard from your computer
2. Click on “Settings” in the top purple bar
3. Click on “Application” (underneath the SocialFlow logo)
4. Click “Add Social Account”
5. Select “Instagram”
You may be redirected to a Facebook login screen if you have not previously added an Instagram Publishing account. If you have not connected your Instagram account to a Facebook page, please see steps under “How to Connect Your Facebook Page to Your Instagram Business Account” above.
6. Grant SocialFlow permission to view Instagram accounts

Need Help?
Adding Instagram pages to your SocialFlow account will count as additional handles. Please let us know if you have any questions about this process or need more handles added to your SocialFlow account. You can contact your client services rep at SocialFlow or email us at support@socialflow.com

Written by SocialFlow Team